A record number of countries producing cosmetics and perfumery took part in the exhibition: there are 54 states on the beauty-map of the event. There has never been such a large and international exhibition. Entire pavilions of Russian and national manufacturers inside the exhibition will demonstrate the rise in the global beauty industry market. For the first time, Uzbekistan, Morocco, Portugal will perform at InterCHARM with their own products.
The thematic hall of cosmetics and perfumery will traditionally be the largest. The widest assortment of sections is presented here: decorative cosmetics and perfumery, cases and bags for makeup artists, mobile studios for makeup artists, professional decorative cosmetics, children's cosmetics, men's cosmetics, natural and organic cosmetics, home perfumery.
The long-awaited event will be the presence in a single space of cosmetic brands loved by both professional makeup artists and beauty maniacs: Temptu, Cargo Cosmetics, Cailyn, Carmex, EOS, MALIN + GOETZ, iS CLINICAL, Beautydrugs, JUST.
Natural, organic cosmetics as one of the fastest growing trends in Russia and the CIS countries will be allocated in a separate section "Green Valley". One of the exhibitors in the section will be "Arnebia" - a distributor of natural cosmetics Speick, Schönenberger, toothpastes Dr. Wild, Salus vitamin toners based on juices.
The niche cosmetics and perfumery section of La Niche deserves special attention. In this section, you can find and "taste" rare, unique fragrances and care products. Each artist's studio has a closet where something unique is kept. The perfumery "cabinet" of the special section of InterCHARM contains the aromas of Provence, Italy, America, and the East. To visit the La Niche project is to get a personal guide to the world of haute perfumery, where the brands L`Atelier Boheme, EGO FACTO, Galerie des Sens, Parfums Sophiste are represented.
Every year, the autumn InterCHARM becomes for 4 days a world beauty center with the participation of celebrity make-up artists, top-masters, famous stylists. On October 25, on the first day of the exhibition, a solemn award ceremony for the winners of the Beauty Team project will take place on the Main Stage. RF, which will be accompanied by a show program with master classes. Mila Klimenko, head of NikkMole school and celebrity make-up artist, will demonstrate "Luxury Smoky Ice", and her model will be Elina Kamiren, a model and blogger known for her participation in the "Dom-2" TV project. Top make-up artist and beauty expert Olga Fox will share autumn trends in the rhythm of a big city, and charismatic stand-up make-up artist Maria Viskunova will create a modern bright make-up. Any visitor to the exhibition can become a spectator of the "star" master classes. Celebrity guests will gather at the presentation of new products, including the famous artist Nikas Safronov, popular singer Mitya Fomin, model and blogger Aiza Dolmatova.
Autumn InterCHARM for the first time in recent years will hold its own business forum "How to create a beauty brand". The conference program includes all aspects for creating a "from scratch" and promoting a cosmetic brand: from the art of creating a legend around your products (storytelling), creating a wow-effect to details of the Russian brand's output abroad. The topics of discussion will be premium, perfumery, organic brands and sampling services (beauty boxes). Participants will review the most interesting cases illustrating the success of launching cosmetic brands. Tickets for exhibition
