Mixit-2021 Manifesto
Beauty has no rules
There are no boundaries, no standards, no gender and age, no boundaries and stereotypes.
Beauty has you!
Your beauty is in your uniqueness, personality and characteristics! For Mixit, the most important thing is your opinion, and this has been the case since the first days when we created a cream according to your individual recipe. We always take care of your natural beauty, creating products in a trusting tandem, we listen to your every word, we respect your choice. We are improving with you, keeping up with the global trends in the beauty industry, combining innovative cosmetic solutions and natural ingredients. You decide - we create! You are MIXIT's inspiration! And beauty has no rules, beauty has YOUR face! With MIXIT you remain yourself, find yourself and choose your beauty code, we make products with you, and what can be more valuable? Our influencers are our customers, they became the faces of the MIXIT brand, not professional models or stars, but real people, different, special, purposeful, courageous, because MIXIT is a brand for people and about people!
Last summer, at the initiative of the founder of Mixit, Elena Nazarova (@elena_mixit), a competition was held, which aroused keen interest among Russians who value beauty. It was announced that the winners of the competition will receive the coveted award - becoming the face of the Mixit brand in 2021.
No sooner said than done. Applications for participation in the competition started pouring in, and the jury had to choose five lucky ones from more than a thousand people. There were many worthy candidates, and the jury had to work hard to choose the really best of them. Each of them has its own story. And these stories make you empathize, proud, delight, surprise, evoke a variety of emotions. Let's get to know the winners.
Active Cyber Mom
Veronica @ledenec_ni believes that she is special only because every person in the world is unique, and her story makes you admire the strength of the human spirit. The girl was born with one hand, but this fact did not prevent her from becoming a full-fledged person who loves herself and the world around her. Veronica is a professional journalist and a mother-to-be. As she herself says: the future cyber mom. She lives actively, does not like to sit still, is fond of dancing and sports, but the main thing is that she shows us all an example that we must not despair, we must not give up, we must not look for excuses and reasons for possible failures.
Men want to be beautiful too
Ilya @ilya_mez has a physical feature - he cannot hear. But, like Veronica, fate did not prevent him from finding his own positive path. Ilya maintains a blog on Instagram and, being a true admirer of the Mixit brand, tells everyone about cosmetic innovations and the nuances of their use. Ilya is busy with what he loves, strives for its development, and his subscribers, no doubt, are with him along the way.
Sparkling and radiant creativity
Zlata @badzla - Creative person with a capital "T". In early childhood, she became interested in dancing, and her hobby grew into a lifelong work. Today Zlata teaches dancing to beginners who dream of learning how to dance the way she does. In addition, Zlata sings beautifully, including songs of her own composition. And like any creative person, Zlata loves to be bright, so Mixit cosmetics are her reliable assistant.
Love will conquer all
Model, photographer and traveler Lyubov @_valetskaya attracts the eyes of those around her with the beauty of the “femme fatale”. And it's not only about the correctness and elegance of the lines of the face and body, but also in the confidence that she radiates. Love nurtured strong faith in herself and self-confidence in herself in the most difficult period of her life, when she was given a terrible diagnosis. Caught up in a threat, the girl rethought her whole life and realized that tomorrow never comes, and dreams need to be realized today, here and now.
You must love yourself first
Anastasia @nastwip is a great example of the fact that we all must first of all love and accept ourselves, and this is the most important condition for the world around us to open up to us. Nastya is an Instagram blogger, she writes poetry and dances, and MIXIT cosmetics help her go through life with the feeling that she is a fairy from a fairy tale.
The Mixit brand appeared on the Russian market in 2014, its founders are Elena Nazarova and Oleg Pai.
Initially, Mixit worked as a service for creating customized care - customers ordered cosmetics from certain ingredients, and technologists created products based on natural ingredients for these orders. As time went on, the project scaled up - and it became more difficult to adhere to the policy of individual orders. In addition, many customers found it more convenient to choose ready-made products.
So Mixit reached a new level - one of the largest manufacturers of cosmetics in Russia. But at the same time, the company retained its basic principles:
Naturalness; Closeness to customers; Reasonable pricing.
Elena Nazarova: “We use natural extracts and skin-related ingredients in our cosmetics: unsaturated fatty acids, peptides, amino acids, polysaccharides, hyaluronic acid, hydrolyzed collagen and elastin. Our mission is to preserve the beauty of your skin and take care of it from the inside, and not just create a visual effect. Skin-related means that these ingredients are also present in our body. Thus, we not only create the appearance of smooth and healthy skin, but nourish it from the inside. Skin-related ingredients restore regeneration and protection functions and are also hypoallergenic, unlike SLS, mineral oils and parabens. Our ingredients are cumulative so it can take time to notice changes. But on the other hand, you will be sure that our cosmetics work for the result, and not for a short-term visual effect. Regenerative barrier functions will be restored and the skin will shine with natural beauty."
Photo: MIXIT specially for RuNews24.ru
