Perfume brand Mugler has launched a new Aura line. This was reported in a press release sent to the editorial office of "Lenta.ru" on Thursday, February 1.
The composition of the fragrance was developed under the leadership of Sandrine Grolier (President of the Clarins Fragrance Group, which includes the Mugler brand), Pierre Ola (Artistic Director of Fragrances) and four perfumers: Daphne Buget, Amandine Clerc-Marie, Christophe Reynaud and Marie Salamagne. The scent is based on the note of tiger liana (this component was developed specifically for Mugler for three years and is patented by the brand) and the woolf-wood molecule. This new development from Firmenich is also being used for the first time.
The advertising campaign was designed by Christophe de Lataillade, and the model Zhenya Katava was chosen as the face of the fragrance. The fragrance is enclosed in a heart-shaped bottle made of green glass. The cost of the fragrance in Russia will be 5100 rubles (for a bottle with a capacity of 30 milliliters).
In the fall of 2017, the Mugler brand opened a corner in Moscow with a re-refueling service for fragrances - Source. Since 1992, the brand has been opening similar services in different countries of the world. In the 19th and early 20th centuries, such a service was widespread, but then most brands stopped the practice of topping up. The Mugler brand revived this tradition in 1992 and has since opened several Source corners around the world, including Paris.
