The Russian division of the American cosmetics brand NYX cut out a painted man from an advertising poster. Petersburg makeup artist and beauty blogger with Instagram nickname @ polidjo9 drew attention to this.
In her stories, the girl published two pictures. The first is the original NYX ad campaign, which features a young man and four girls wearing wigs and bright makeup. The next one is the same poster posted in the Russian store of the brand. However, the young man - the blue-eyed blonde with makeup - is no longer on him.
@ polidjo9
NYX Cosmetics is a cosmetics brand, a subsidiary of L'Oréal. The brand was founded in Los Angeles by Korean-American entrepreneur Tony Ko in 1999 and was named after Nyx, the Greek goddess of the night.
In October 2018, Belarusian schoolchildren discovered that the cover photo of their social studies textbook was taken from a stock photo and edited: black people were removed from the image.