"Cosmetologists" From Social Networks: How The Aesthetic Medicine Market Works

2024 Author: | . Last modified: 2024-01-10 03:12

Nowadays, on social networks, you can see millions of pages of phony clinics and self-taught doctors. At the same time, random people without medical education and licenses have a huge number of subscribers. As long as people trust social networks, hundreds of thousands of rubles paid for beauty turn into ugliness or even death. In 2018, Roszdravnadzor checked clinics licensed to provide plastic surgery services. It turned out that almost 70% of these clinics work with impairments. In total, the department checked 1257 medical organizations. In 820 of them, more than 3200 violations were identified. The most frequent violations were: the lack of round-the-clock medical supervision of patients, the use of unregistered and counterfeit medicines and medical devices, the use of expired medicines, the lack of necessary medical equipment, and insufficient professional training of specialists. After a large-scale inspection by Roszdravnadzor, the activities of seven medical organizations were suspended in court, and another 252 clinics closed themselves. “On the one hand, our state is more and more strictly regulating those clinics that work in white, who have a license. But on the other hand, we have some absolutely outrageous lawlessness going on in the “gray” zone,”says lawyer Alena Barsova. - People do what they want, and no one controls their activities. And even the injured patients do not write applications to the authorities, fearing either bureaucratic red tape, or condemnation, they say, she went on her own. " Two years ago, a new procedure for the provision of medical care in the "Plastic Surgery" profile came into force, after which it became quite difficult to obtain a license. According to Alena Barsova, it is assumed that the clinic should be located in a separate non-residential building, as well as have an intensive care unit and an X-ray room equipped with expensive medical equipment, the price of which can be compared with the cost of several apartments in Moscow. Due to the tightening of requirements, more and more clinics are starting to work without licenses, falling into a "gray" zone where there are simply no state inspections. In the summer of 2020, a 62-year-old woman died in St. Petersburg. A few days before that, she underwent cosmetic surgery at the Anna clinic, which did not have a license to provide such services. 12 hours after the procedure, the woman was discharged home, where she became ill, and then hospitalized at the N. N. V. A. Almazov, but there they could no longer help her. The operation was carried out by the plastic surgeon Guram Papiashvili, who headed the clinic, who has specialized education and 20 years of work experience. It is known that until 2018 the medical institution had a license to perform plastic surgery on an outpatient basis. After a change in licensing rules, the company was unable to obtain approval for aesthetic surgery, but continued to perform operations. The "gray" market for plastic surgery and cosmetology is developing because law enforcement agencies react badly to all our statements,”says medical lawyer Yulia Kazantseva. - When serious harm to health is inflicted or death occurs - then they just start to initiate proceedings. In addition to the “gray” market in the field of aesthetic medicine, experts also identify the “black” market. This area includes people who pretend to be cosmetologists or plastic surgeons, but in fact do not have the appropriate education and qualifications. “Their activities are especially thriving on Instagram or VKontakte,” notes Kazantseva.- They write on the pages that they are supposedly doctors. People look at their work - beautiful pictures, processed in Photoshop, are written to them without checking the documents, and then they get various complications. " In the summer of 2019, 29-year-old Elina Babicheva died right on the table of the beauty parlor. The cause of death was anaphylactic shock caused by the administration of a toxic dose of lidocaine. A criminal case was opened against the cosmetologist Yulia Kachan, who, as it turned out, did not have a higher medical education and a license to carry out medical activities. In addition, it turned out that Yulia Kachan was a student of Emelyan Braude, widely known in this field, who is called the “butcher from Instagram”. Braude never had a medical education and practice. However, in December 2017, he began to organize master classes for cosmetologists, where he taught his own "author's" injection techniques with provocative names, for example, "Tight pussy", "Devil's lips", "Fox eyes" and others. Judging by Braude's social networks, he performs the procedures in a semi-basement, without gloves, a dressing gown and other hygiene products. “What does medical education have to do with perverse beauty, which is a widespread global trend today? Where are they taught there fashion, style, proportions? - says Braude. - And what is a state diploma today if not bribes plus self-education? I had no money for the first, but I have been studying all my life to this day. The only thing that we know from medicine about a person's face is the fact that everyone has it so individual that no doctor has, in principle, any idea of what is under the needle. " His Instagram has over 130 thousand subscribers. According to Braude himself, his work is so successful because "people like any alternative to a dull dull scoop" and "real people are happy to run to any fireworks." In addition, over the past few years, Braude has trained about 15 thousand students, 70% of whom are now working as practicing cosmetologists. 10 thousand students joined his closed group on social networks, membership in which must be renewed for money (a subscription costs 2.5 thousand rubles a month). Braude's master classes are very expensive. An hour workshop in a small group (up to 15 people) costs $ 1000 per client. A day workshop in large groups (up to 30 people) costs $ 500. One of Braude's followers on Instagram is Raisat Algasanova from Makhachkala. A little over a year ago, Madina Ausheva turned to her to undergo liposuction and lipofilling. Ausheva is still treating the consequences of the operation. A few days later, Madina was urgently admitted to the hospital. The reason is extensive phlegmon (acute purulent inflammation of the subcutaneous tissue caused by infection) of the anterior abdominal wall, lumbar region and gluteal regions. Unlike an abscess, phlegmon has no clear boundaries and can grow to a large size and lead to necrosis of inflamed tissues. “Everything inside was so painful, as if boiling water was poured into it. While this "doctor" assured me that everything was fine, I was rotting alive from the inside. Later, the hospital said that I had already started tissue necrosis,”recalls Madina. Ausheva paid 135 thousand rubles to Algasanova. It is much more expensive to get rid of the consequences of the operation. According to her, "it costs 280 thousand rubles to fix only the buttocks." If Roszdravnadzor should respond to illegal activities in medical clinics, then with the regulation of the pages of false doctors in social networks, everything is more complicated. Roskomnadzor has the authority to block them, but only after an inspection by the prosecutor's office. The administrator of the project "Truth about cosmetologists", social activist Stella Aragonskaya said that she applied to the Federal Antimonopoly Service with a request to check the pages of false doctors on Instagram for violations of advertising legislation. The department told her that the personal pages of cosmetologists are not advertising.