When in the 21st century care for beauty and health entered the trend, the ice was broken: the market of aesthetic surgeries and procedures is now focused not only on women. Plastic surgery is becoming more acceptable and less taboo, and the number of men willing to change is on the rise. Responding to the current needs of patients, surgeons are developing new techniques that allow them to look young and well-groomed without sacrificing their masculinity. What prompts men to decide to make adjustments to their own appearance promptly?
A well-known plastic surgeon, winner of the Crystal Lotus 2019 award in the nomination "Best plastic surgeon in rhinoplasty", author of the French cheeks technique and postpartum body correction "Ideal Mom" Dmitry Skvortsov named the main reasons for seeking the help of a specialist.
Psychological discomfort
Cosmetic birth defects or defects acquired as a result of injury or surgery can negatively affect self-esteem. Self-doubt hinders the achievement of goals, complicates the path to success and significantly reduces the quality of life. So, rhinoplasty has become the leader in the rating of popular operations: most often men turn to a surgeon to correct the nose - the most prominent part of the face. Rhinosurgery allows you to carefully cope with the consequences of sports and domestic injuries, to improve the function of nasal breathing caused by the curvature of the septum, and to eliminate aesthetic imperfections such as hump, asymmetry, massive shape, and inharmonious profile. In this context, it is relevant to note and breast reduction in gynecomastia - the proliferation of mammary glands.
Fight against age-related changes
According to the American Society of Plastic Surgeons (ASPS), in recent years, the number of men opting for plastic surgery has increased on average by 30 percent since 2000. According to ASPS President Alan Matarasso, the reasons why middle-aged men and women resort to plastic surgery are different. Obviously, men do not undergo the same physical changes that women go through during and after pregnancy, but their lifestyle is also changing dramatically. Unbalanced diet, overeating, stress and lack of sleep cannot but affect the appearance: excess weight, wrinkles, puffiness, dark circles and bags under the eyes appear. As a rule, such metamorphoses are noticeable by the age of 30–40, when the first visible signs of biological aging appear. The desire to resist age-related changes and stay in shape are requests that have increased the demand for 3D facelift and blepharoplasty (eyelid lift).
Competition
In the modern world, there has been a tendency to move from a philosophy that forces people to stay at a hated job in order to pay bills, to a “do what you love” thinking. This shift has led to more competition in the labor market, as many companies began to pay attention not only to experience and work experience, but also to age, appearance and fresh outlook on things. Appearance plays an important role in establishing contacts and communication: the chance of successful communication increases when attractiveness, a young and well-groomed appearance are added to charisma and charm. In order not to miss their chance, be it a job search, a business meeting or a new acquaintance, men turn to plastic surgeons and cosmetologists, in particular, for contouring, face and neck lifting.
Save time
Today, time is the most precious resource. Overtime work, routine chores, endless traffic jams in the metropolis and dozens of other good reasons, because of which men have practically no time and energy to take care of their own physical shape. Irregular workouts, hectic snacks, a sedentary lifestyle and a decrease in metabolism inevitably lead to extra pounds, and it can take more than one month to restore its former shape. For those who want to achieve the desired figure with minimal effort, liposuction and liposculpture of the body come to the rescue - an operation to redistribute adipose tissue from places with its excess in an area with a lack of volume, which allows you to model the relief shoulders, back and even "cubes" of the press.
Impact of social media
The influence of social networks extends to men: now many are striving to become not only a person, but also a “brand”. To look good on online broadcasts and photos in daily posts is no longer a whim, but a necessity, especially if a personal account is a source of income. For the sake of attention, likes, positive comments and high coverage, social media users are ready for transformation, even surgically. You don't have to be a blogger to do this: the desire to look better and maintain your individuality and attractiveness as long as possible is a completely natural desire for a modern man.
