Cosmetic company Natura Siberica decided to start supplying shampoos and conditioners to beauty salons. In the future, the manufacturer intends to produce a professional line of premium quality, where prices for products will reach 2 thousand rubles.
According to the Kommersant newspaper, Natura Siberica plans to launch the production of products for hairdressers and beauty salons. As early as next month, more than 60 positions will be released in Russia and the countries of the Commonwealth of Independent States (CIS), the cost of which will vary from 500 to 700 rubles.
The company has invested over 1.1 billion rubles in this project.
In the future, the head of Natura Siberica plans to produce a professional series in the premium segment. It is expected that one product in the Russian Federation will cost about two thousand rubles on average. However, approximately 90% of this range will be exported to Europe, the USA, Brazil and the UAE. Moreover, within the framework of this project, the company wants to launch its own production of professional hair dyes in Italy.
Made in Russia // Made in Russia
Author: Ksenia Gustova
