Professional makeup artists told us about the favorite makeup tricks of girls from all over the world. In some ways, they are, of course, similar, but there are also cardinal differences.
Moscow, Russia)
.) on YouTube to learn exactly the professional makeup technique. The beauty bags of Russian girls amaze the imagination: a large number of highlighters sit next to a battery of bronzers and various shades of foundation. In Russia, we pay more attention to how to correct the color and shape of the face, highlight the cheekbones and add blush due to the lack of sunny days and the prevalence of cloudy weather. Make-up for a Russian girl is an opportunity to become even more beautiful, and not just put on makeup."
London, England)
Svetlana Nikiforova, Lancôme national make-up artist: "If you see a girl with thickly painted eyelashes and intensely drawn eyes or with false eyelashes and casual smokey, then you are more likely to be on the streets of London."
Kirill Shabalin, national makeup artist of YSL Beauté in Russia: “There are a lot of visitors in London, so you can often see heavily made up girls here. While the British women themselves are not very fond of cosmetics and prefer classic minimalism in make-up."
Olga Komrakova, leading make-up artist of Clarins in Russia: “English women are rather restrained in make-up - they choose delicate shades of shadows and lipsticks. Just like in Russia, in England, light shades of lip gloss are popular, which the same French women have never understood."
Anna Merkusheva, national make-up artist Make Up For Ever in Russia: “British women are under the most powerful influence of American culture, in comparison with the girls of any other country! Of course, the native punk subculture has also left its mark: on Saturday night, girls and boys prepare for battle in the best traditions of YouTube and Instagram makeup."
Berlin, Germany)
Olga Komrakova, leading makeup artist at Clarins in Russia: "Germans still pay tribute to the subcultures of the 80s - you can often see women on the streets with bluish-black eyeliner and an abundance of facial piercings."
Kirill Shabalin, national make-up artist of YSL Beauté in Russia: "In Berlin, you more often meet a girl with shaved temples and a sleeve (tattoo on the whole arm) than a beauty with a highlighter on her face."
Rome, Italy)
Svetlana Nikiforova, national make-up artist Lancôme: “Italians with a bright appearance love makeup with an emphasis on the eyes. The most anticipated evening make-up is arrows and red lipstick. But during the day, the Italian woman would rather prefer nude with a tone and transparent shine."
Kirill Shabalin, national makeup artist of YSL Beauté in Russia: “Italian women are very expressive. This is also expressed in makeup - they can easily afford bright lips (burgundy, wine, plum shades) and arrows on the eyes. An example for many is, of course, Monica Bellucci."
Barcelona, Spain)
Anna Shimkova, leading make-up artist of Lancôme: “Typical makeup of Spanish girls is an expressive accent on the eyes or lips. Mandatory attributes are black kayal and expressive bright matte or glossy lipstick. In foundations, Spanish women prefer rather dense textures without the use of powder."
Elya Bulochka, Colorista Ambassador and Independent Makeup Artist: "Spanish, Italian and French women prefer minimalism with one accent, be it bright lipstick, lush eyebrows, natural lips or dramatic eyes."
Olga Komrakova, leading make-up artist at Clarins in Russia: “Spanish women love tonal products one or two shades darker than skin, black Smokey Eyes and red lipstick.”
Paris, France)
Kirill Shabalin, national make-up artist of YSL Beauté in Russia: “Parisian women, with their certain negligence and at the same time sexuality, inner chic and charm, tend to use a minimum of cosmetics. However, having one bright accent is a must. If "smokey", then just shaded kayal, if red lips, then without a pencil and slightly shaded with a finger."
Olga Komrakova, leading make-up artist at Clarins in Russia: “Europeans have a much simpler attitude to make-up! The very French charm is impossible without slight negligence. The French woman does not care that the foundation differs from the skin in both color and texture. Their "smokey eyes" are usually collected in the folds of the eyelids, and the lipstick is deliberately applied in a "laid down" fashion."
Anna Shimkova, leading makeup artist at Lancôme: “French girls, relatively speaking, are divided into two types. The first ones follow the main trends and do quite bright makeup with several accents. The latter, to a greater extent, take care of the skin, and pay little attention to makeup, so at first glance it seems that they do not think too much about their appearance. Although, in fact, their cosmetic bags contain a huge amount of products, mostly care products."
Olga Kuznetsova, leading makeup artist at Givenchy: “It's amazing, but Europeans, from whose homeland so much beauty comes to our shelves, almost never use cosmetics in their everyday life. Slightly disheveled or, on the contrary, neatly gathered hair, a little mascara on the eyelashes, your favorite lip balm - this is the maximum!"
Anna Merkusheva, national makeup artist Make Up For Ever in Russia: “The secret of French charm is in its negligence! This is what distinguishes the average French girl from any other. A light tone, mascara and, at the last moment, a berry-colored lipstick applied quickly on the go - everything is natural, unobtrusive. In France, there is no hysteria about perfect eyebrows, girls prefer natural shapes."
Svetlana Nikiforova, national make-up artist Lancôme: “In one bestseller I read that in Paris nobody cares about makeup, everything here is aimed at naturalness, which is achieved by titanic efforts. The “make-up without make-up” ball reigns here, which usually takes a lot of time. At the same time, over a cup of morning coffee, a Parisian woman can walk in with a defiant red lipstick on her lips and look absolutely harmonious."
Istanbul, Turkey)
Anna Shimkova, leading makeup artist at Lancôme: “Many people think that Turkish girls' makeup is always bright and expressive. But this is not at all the case; rather, it is quite light and weightless. Turkish women prefer to accentuate the eyelashes, accentuate the eyebrows, eyeliner with kayal, and also use matting tonal means and make a soft emphasis on the lips."
New York and Los Angeles (USA)
Olga Komrakova, leading makeup artist at Clarins in Russia: “American women absolutely do not care about excessive makeup - for the sake of a beautiful photo on Instagram, girls are ready to apply endless layers of makeup on themselves, bringing their look closer to an“oil painting”.
Anna Merkusheva, national make-up artist Make Up For Ever in Russia: “Everything is not as simple as it seems. For example, Los Angeles and New York seem to be located not on different coasts, but on two different continents! New York has always set the trend for natural beauty, nude and glowing healthy skin, while the highlighter of the West Coast girls is simply blinding. If you want to find the source of all our troubles - makeup instrends, then you are in Los Angeles! The love for sculpting, graphic eyebrows, painted on lips and false eyelashes is largely due to the cultural values of this region: world shows and pop culture."
Svetlana Nikiforova, Lancôme national make-up artist: “If French women can completely ignore the application of foundation, then American women will never miss this point. Moreover, the product should be persistent, matte and dense in texture. For eye makeup, an eyeshadow palette will certainly be involved, for lips - a long-lasting matte tint, and the look will be complemented by the indispensable contouring and strobing. And all this will be fixed with a special spray! Although, of course, such a generalization is very conditional due to the multinationality of America. If we talk about Hollywood stars, then the work of a celebrity's personal make-up artist will be appreciated the more imperceptible the makeup on her face. The accent can be placed on the upper lash line, well-groomed glossy skin, beautiful eyebrows and sensual lips."
Olga Kuznetsova, leading makeup artist at Givenchy: “If you regularly check Instagram, you must have seen a large number of American make-up tutorials, where layering, colored eye makeup, as well as active sculpting and strobing appear in all their glory. I would like to say hello and many thanks to Jeffrey Star, Kylie Gener and Kim Kardashian for their huge contribution to the beauty industry. American women are some of the biggest lovers of makeup and bright looks."
Kirill Shabalin, national makeup artist of YSL Beauté in Russia: “American women love intense makeup thanks to the active beauty industry and a large number of bloggers, as well as the abundance of stars that local girls want to be like. Therefore, if you do make-up, then there should be a lot of everything: a highlighter, contouring products, all kinds of shadows, mascara, the list goes on and on."
Anna Shimkova, leading make-up artist of Lancôme: “Instagram trends, drag queen and hard make-up came to us from the USA. American girls prefer rather rich and bright makeup: dense foundations, transparent and mattifying powder, concealers, false eyelashes, fixatives, waterproof textures, matte thick lipsticks. As for the accents in makeup, in this case, it is done immediately on the eyes and on the lips."
Tokyo, Japan)
Olga Kuznetsova, leading makeup artist at Givenchy: “Almost all of Asia lives in another millennium - futurism, and futurism again! An incredible number of trends, coupled with the techniques of makeup techniques we understand and elements of makeup, make local girls incredibly professional makeup artists. So, soon it will be Tokyo that can be recognized as the trendsetter of the make-up”.
