Women Told How Much They Are Willing To Spend On Preserving Youth

Women Told How Much They Are Willing To Spend On Preserving Youth
Women Told How Much They Are Willing To Spend On Preserving Youth

Video: Women Told How Much They Are Willing To Spend On Preserving Youth

Video: Women Told How Much They Are Willing To Spend On Preserving Youth
Video: Women of Different Salaries on How Often They Shop | Glamour 2024, March
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Russian women are ready to spend up to 5% of their monthly income on anti-aging care. The most popular care product has become a face cream. This is stated in the research of the NPF "Otkrytie", RIA Novosti reports.

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According to the research, the majority of Russian women (87.1%) spend on anti-aging care products. At the same time, two-thirds of women are ready to spend up to five thousand rubles a month on care.

15.2% of respondents are ready to spend up to 10 thousand rubles, and 2.5% of respondents are ready to spend up to 20 thousand rubles. Only 0.5% of respondents are ready to give more than 20 thousand rubles to maintain or preserve youth.

"Almost half of the respondents (49.4%) who use or plan to use anti-aging care, prefer proven brands of the mid-price category," - the experts found out.

A quarter of Russian women are looking for the best deals in stores and take goods at a discount, 17% of women take the best product based on the reviews and advice of friends, regardless of the price. Approximately 11.9% of respondents are satisfied with budget cosmetics, and 9.5% of Russian women buy cosmetics from well-known and expensive brands.

The most necessary care products for 73.3% of Russian women consider face cream, 40.8% - eye cream. About 35.7% of respondents cannot do without tonic or lotion, 33.5% - sun protection products, and 21.9% - serum.

Almost 60% of Russian women believe that cosmetics for anti-aging care are necessary for women from 25-30 years old.

Previously "Rambler" reported what the allergy led to after the cream.

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