Russian women are ready to spend up to 5% of their monthly income on anti-aging care. The most popular care product has become a face cream. This is stated in the research of the NPF "Otkrytie", RIA Novosti reports.
According to the research, the majority of Russian women (87.1%) spend on anti-aging care products. At the same time, two-thirds of women are ready to spend up to five thousand rubles a month on care.
15.2% of respondents are ready to spend up to 10 thousand rubles, and 2.5% of respondents are ready to spend up to 20 thousand rubles. Only 0.5% of respondents are ready to give more than 20 thousand rubles to maintain or preserve youth.
"Almost half of the respondents (49.4%) who use or plan to use anti-aging care, prefer proven brands of the mid-price category," - the experts found out.
A quarter of Russian women are looking for the best deals in stores and take goods at a discount, 17% of women take the best product based on the reviews and advice of friends, regardless of the price. Approximately 11.9% of respondents are satisfied with budget cosmetics, and 9.5% of Russian women buy cosmetics from well-known and expensive brands.
The most necessary care products for 73.3% of Russian women consider face cream, 40.8% - eye cream. About 35.7% of respondents cannot do without tonic or lotion, 33.5% - sun protection products, and 21.9% - serum.
Almost 60% of Russian women believe that cosmetics for anti-aging care are necessary for women from 25-30 years old.
Previously "Rambler" reported what the allergy led to after the cream.