No matter how beautiful Miss World is, her photo will be on the cover of fashion magazines only after retouching. As the photo correctors themselves admit, this is inevitable if a photographer is a professional three times.
Usually retouchers remove redness of the eyes, dark circles under the eyes, "smooth" the skin, reduce the volume, brighten the face so that the model looks fresher.
The teeth are whitened in several tones, freckles disappear, the veins seem to be gone, the shape of the cheekbones changes depending on the fashion - and here we have a standard of beauty, which is then guided by millions of women.
On the cover of 2011 Redbook magazine, 44-year-old country singer Faith Hill looked great. After her snapshot from this photo shoot hit the Web, a scandal erupted. An unadorned photo showed that the editors made Faith much thinner, removed all the wrinkles. Even the right hand appeared on the cover, writes Anews.
At the same time, the magazine urged to read an article about effective diet pills and how to look sexier.
Olay, which promoted its cosmetics with the famous Twiggy model, was forced to stop its ad campaign due to people's discontent. The fact is that the company's employees got too carried away with Photoshop while processing a photo of a 60-year-old woman.
With the help of photo editors, they made her 20 years younger, but the audience, of course, saw the deception.
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Hallo magazine has prepared material about "the real William", while the British Prince William on its cover flaunted like a burning brunette.
In life, his hair is light-blond, with a visible bald spot. But for some reason, the editors of the publication preferred to see the prince as a brunette.
This year, popular American model Emily Ratajkowski criticized the French magazine Madame Figaro for shrinking her lips and breasts.
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“I am extremely disappointed with the changes on the cover. I hope the fashion industry will finally stop stifling what makes us unique and will begin to glorify individuality,”she wrote on Instagram, posting before and after retouching pictures.
Photo correction and retouching specialists admit that the biggest deception is advertising for mascara and hair care products.
