Lancome
Alexey Molchanov, Lancome national makeup artist:
“The Lancome girl is a pretty darling. Therefore, our makeup is devoid of drama: it is expressive, but at the same time very light and respectful in relation to the natural characteristics of its owner. The classic scheme is delicate smoky, some eyeliner, doll eyelashes and rose-colored lips. Velvety skin is another must. At Lancome, it is customary to thoroughly prepare your face for make-up - for this most often not a primer is used, but an Advanced Genifique concentrate with a rejuvenating effect. Foundations are mostly durable - like in the iconic Teint Idole Ultra Wear line. The mascara with the effect of volume Hypnose or Monsieur Big is responsible for the look. If we talk about tricky tricks, we, as a rule, apply lipstick, slightly going beyond the contour: this is how the lips turn out to be sensual. We also advocate applying the products with your hands. Again, it turns out softer. What else is noteworthy? Well, for example, we were the first luxury brand to launch Energie de Vie, a tonal cushion and care line for millennials. Despite the fact that Lancome is a brand with a rich heritage that passes from generation to generation - from grandmother to mother, from mother to daughter - it does not freeze in place and always feels where the wind of beauty change is blowing."
L'oreal paris
Mila Klimenko, official makeup artist of L'Oreal Paris:
“Make-up from L'Oréal Paris does not require a huge amount of funds and special skills: all because this is makeup for life. The standard set is the perfect tone, accentuated cheekbones, light blush, expressive (but without unnecessary theatricality) look and intense lips. Also, the typical look of L'Oréal Paris is almost never complete without cat-like arrows. These can be easily depicted with a liner: first, carefully walk along the line of eyelash growth, then take the “tail” of the arrow to the outer corner of the eyebrow. Choose black for a deeper look. Using mascara, try to raise the cilia at the roots and draw each one: if you do it with slightly vibrating zigzag movements, it will work out. The final touch is the lips. Matte red lipstick is always bingo. The same applies to nude. However, color experiments are by no means excluded: the benefit of the Color Riche lipstick palette is a rare abundance of shades. In general, if you look into the cosmetic bag of a true fan of L'Oreal Paris, in addition to Color Riche, there will certainly be Paradise caring mascara, Alliance Perfect foundation and Gel Intenza liner. A win-win combination is a fact."
Urban decay
Veronica Leshenko, Leading Makeup Artist Urban Decay in Russia
“Urban Decay make-up is a riot of color and total rebellion, so you can immediately forget about the usual“either lips or eyes”approach. The first rule is no rules. Complete freedom of action. To understand what we are talking about, it is enough to remember the history: Urban Decay appeared twenty years ago with the invention of two adventurers Wendy Somnir and Sandy Lerner. At the same time, how was it? Looking for blue nails or green eyeshadows? Risk your health: use "contraband" make-up-means of dubious origin or, at worst, a colored marker. So the girls decided that it would be nice to shake up the cosmetic world, which was so lacking in mischief, creativity and grunge. The name of the brand ("Urban Decline") and most of the products ("Cockroach", "Smog", "Oxide Rain") turned out to be appropriate. Thanks to Urban Decay, women have a choice: a human classic - or a hooligan make-up with devilry. The iconic color of the brand is purple (by the way, a hot trend). However, no one canceled the calm palette: the legendary Naked eyeshadow palettes, in which all the nude of the world is collected, are always welcome trophies for obsessed beauty collectors."
Guerlain
Irina Zyazina, National Training Manager of Guerlain:
“Guerlain makeup appeared in 1870 - with the first lipstick stick ever. Since then, our French House has managed to make women happy with hundreds of know-how and stellar make-up tools. If we talk about the quintessence of Guerlain's image, this is the very Parisian chic. Scarlet lips, clear contouring of the eyelash edge, traced eyebrow line and always blush: here it is, a classic of the genre. Of course, the image of Guerlain cannot be imagined without skin filled with light - and therefore, without the legendary “Meteorites”: this is the name of a shining powder in balls that refracts light. Its beauty lies in the optical tricks, thanks to which the skin looks flawless, even if there is a lack of sleep and a rush. Important: foundations with a matte finish are contrary to the brand's DNA - there should always be a light veil on the face with a glow effect. To summarize: a well-done Guerlain make-up always gives a lifting effect. The reference tan is another strong point of the brand. The Terracotta line, which allows you to make your face golden, like after a week of holidays on the beaches of Saint-Tropez, is a special pride of Olivier Echaudmaison, the main make-up creator of the brand since 1999. And of course, our incomparable boudoir jars-cases: no one is indifferent."
Make Up For Ever
Anna Merkusheva, national makeup artist Make Up For Ever in Russia:
“Constants of the Make Up For Ever brand are a daring look and a luscious palette. Our signature colors are black and red, and timeless attributes are sexy charcoal ice and scarlet lips: the brand was born in the bold eighties, when two makeup accents were considered legal at once. Building a make-up brand from scratch, Make Up For Ever creative director Dani Sanz relied on cutting-edge textures. The subject of special pride is the Ultra HD series of foundations. Their goal is skin without a hint of flaw, even under the 4x zoom of HD cameras. As a result, the tones from this line give perfect adhesion to the skin, becoming a single whole, and the universal transparent powder is surprisingly suitable for everyone: both the owners of porcelain faces and the adherents of tanning. Other know-how includes Aqua waterproof makeup and ultra-pigmented eyeshadows. Bestseller products? Plus to the above - of course the matte red Rouge Mat M400 from the Artist series: its cut is made in a special cunning way and allows you to apply lipstick flawlessly without using a brush or pencil."
Maybelline new york
Erin Parson, Maybelline New York International Makeup Artist:
“What is she like, a Maybelline New York girl? Take a look at the face chart of the model Gigi Hadid, drawn especially for the release of the Gigi x Maybelline collection: it can be called a textbook. First, the eyebrows. Maybelline New York was one of the first to attend to a full-fledged line for eyebrows: pencils, sticks, mascaras with fiber, persistent tints. Eyebrows from "Maybelline" - wide, combed up and fixed with gel. There must be a feeling that nothing was done with them - everything is their own. Secondly, radiant skin. Since highlighters came into vogue, this is not a problem to achieve. Third, long fluffy eyelashes. With arrows, with or without shadows - it doesn't matter. The main thing is to wow. No wonder the good old Great Lash mascara is always present in the arsenal of any professional makeup artist: this is a legendary tool. Maybelline has a lot of beige. There is always contouring - an excellent Master V-Contour stick was invented for this business, which even curved handles can handle. Feline arrows are another common attribute. The "tail" of the arrow should be pointed and fat. In the collection from Gigi, the most convenient Liquid Liner piece is specially provided for this. Well, the lips: usually matte and plump. Taura lipstick with a nude liner on top is the very thing."
Shu uemura
Kakuyasu Uchiide, Creative Director of Shu Uemura:
“This sketch is the foundation of Shu Uemura's makeup foundations. The key technique is blending. That is, mixing, shading. It is only when the product is well shaded that it does not overlap the personality of the "wearer". Working as a make-up artist in Hollywood in the late 1950s and watching actresses who were forced to apply makeup on a daily basis, Shu Uemura realized that the key to a successful make-up was well-groomed skin. This is how the brand's philosophy was formed: beautiful makeup begins with beautiful skin. And beautiful skin comes from cleansing. So in 1967 he invented the Unmask oil, which, upon contact with water, turned into an emulsion. To this day, this tool is the trademark of the brand. The correct dosage is another secret of the company. For example, the foundation layer on the forehead and nose should be thinner than on the cheeks, so there will be no mask effect. Another trick is false eyelashes. The maestro was sure that without them it would be impossible to achieve an expressive look. In the shape of an umbrella, under the feathers of a peacock, from fur: "fans" by Shy Uemura have long been awarded the status of "fashion accessory". And finally, an abundance of textures: matte, satin, pearlescent, metallic, glitter. The face is like a canvas, make-up is like an art experiment: this is how the great creator Mr. Shue imagined the process of applying makeup."
Posted in SNC 105, March 2018.
