Beauty Moms: 8 Stars Who Created Their Beauty Brands

Beauty Moms: 8 Stars Who Created Their Beauty Brands
Beauty Moms: 8 Stars Who Created Their Beauty Brands

Video: Beauty Moms: 8 Stars Who Created Their Beauty Brands

Video: How The 'Glossier' Founder Built Her Socially-Driven Beauty Brand | Next Generation Leaders | TIME 2022, November

Modern star moms are very ambitious. They raise children, play movies, sing and even create their own cosmetics …


In honor of Kylie Jenner's birthday (August 10, model, young mother will celebrate her 21st birthday) "Letidor" has compiled a rating of celebrities who decided to try to repeat the success of Este Lauder.

These stellar mothers are discovering their potential in the beauty industry and, it seems, are not going to stop there.

Kylie Jenner


Kylie Jenner started her cosmetics brand when she was just 18 years old. It started with lipsticks, which fans of the model sold out as soon as the release came out.

Later, Kylie launched other beauty products under her own name. In the literal sense of the word.

Photo: instagram @ kyliejenner

Not only the brand, but also the packaging of cosmetics is a "part" of Kylie: the famous illustration depicts Jenner's lips.

20 Mar 2018 at 10:10 PDT

Despite her business courage, Kylie did not postpone motherhood on the back burner - on February 1, 2018, she first became a mother (father of baby Stormy Webster - rapper Travis Scott - ed.).

The couple hid for a long time that they were expecting a child.

24 Jun 2018 at 10:22 am PDT

But the status of “the youngest self-made billionaire in history, according to Forbes,” Kylie clearly cannot be hidden.

Jenner's income is estimated at $ 900 million a year! In social networks, dissatisfaction is growing in this regard: people do not believe that you can earn so much “on lipsticks”.

Salma Hayek


As the Mexican Salma Hayek assures, by creating her own cosmetic brand, she wants to pay tribute to her roots and culture. Salma's grandmother was a beautician, and it was she who revealed to her granddaughter the secrets of how to properly care for the skin.

The Nuance brand represents a wide range of both care and decorative cosmetics for hair, face and body. As part of each product, exotic ingredients are used, the existence and useful qualities of which the indigenous Mexican knows from childhood.

For example, monoi oil, blue agave extracts, sapots, and jojoba oil.

Feb 18, 2017 at 9:33 am PST

In the production of cosmetics, the brand uses exclusively natural ingredients. Nuance products are sold in the CVS network of pharmacies and belong to the affordable cosmetics tier.

Salma often shares her “family” beauty rituals with fans. So, for example, if you burn the seeds of mamei or sapote (a fruit tree in Mexico), you get an oil that can be used for cosmetic purposes: applied to eyelashes and even hair.

3 Apr 2017 at 12:34 pm PDT

It remains to be hoped that Salma's 10-year-old daughter Valentina will take this information not as some beautiful fairy tale, but as a wonderful legend that will form the basis of their family business with her mother.


Somali beauty Iman, widow of David Bowie, has been promoting her own cosmetics brand IMAN Cosmetics for 15 years. It was her company that created the first makeup products for girls with dark and dark skin.

To conquer the beauty sphere, Iman was pushed by a personal need: it was always very difficult for her to choose cosmetics.

Iman has come up with a new scale of skin tones, among which 16 main types stand out. On the official website of a cosmetic brand, any girl can take a test, determine her tone and choose the right cosmetics for it.

With her treachery and unearthly beauty, she hooked David Bowie, to whom she gave her daughter Lexi in 2000 (now the girl is 17 years old - ed.).

Drew Barrymore


Hollywood actress Drew Barrymore launched her beauty brand Flower Beauty in 2012, almost immediately after the birth of baby Olive.

Barrymore's idea was simple: she wanted her cosmetics to be of high quality and affordable at the same time.

The brand managed to achieve a democratic pricing policy by reducing advertising costs, because the actress herself promotes her products: she posts video tutorials on make-up using the brand's cosmetics, shows what products she uses in her daily life. So all the money is spent on improving product quality.

14 Jul 2018 at 12:04 PDT

Great emphasis is placed on the sustainability and safety of cosmetics for the environment (none of the products are tested on animals).

This is probably why the actress allows her eldest daughter Olive to periodically smarten up her makeup.

In addition, the actress herself participates not only in the development of ideas for new products, but also in the production process in the company's chemical laboratories. On her Instagram, she writes:

Working with the best makeup artists I've learned a lot. I launched the Flower Beauty brand so that everyone can afford to buy the products that I put my heart into. It was a difficult test to keep the company and stay true to ourselves, but we did it.

Cindy Crawford


Cindy Crawford, as befits an American supermodel, thinks about preserving the beauty of her skin and body in adulthood (now Cindy is 52 years old - ed.). Her brand Meaningful Beauty makes anti-aging skin care products. The products combine advanced knowledge in the field of cosmetology, classic formulas and the secrets of French pharmaceutical companies.

The supermodel herself recognizes only anti-aging lifting creams, and has a sharply negative attitude to botox.

10 Sep 2017 at 11:30 PDT

Crawford is encouraged to take care of themselves by children who followed in the footsteps of their mother and also became models of the international agency IMG.

Cindy's daughter Kaia Gerber is now one of the most sought-after models, and at the age of 16 she is already performing at the fashion shows of the four main fashion capitals.

25 March 2018 at 9:35 PDT

In an interview with Elle magazine, Crawford admitted:

Sometimes I look at my daughter and remember how I was more than 30 years ago. The only thing I envy a little is her luxurious hair. I had the same when I was young.


Returning to the cosmetic brand of the model, we note that on the Meaningful Beauty website, there are cleansing, protective and skin nourishing products. Taking care of yourself in the style of a famous top model is quite an affordable pleasure.

For example, a multi-product comprehensive care kit costs only $ 40-50.

Katie Holmes


Actress Katie Holmes has also focused on the beauty business. She started out as the face of the cosmetics firm Alterna, and later became a co-owner of the company.

The Alterna brand is renowned for its luxury hair care products.

Their products are free of sulfates, parabens and phthalates.

Katie is primarily attracted by the company's philosophy, which is based on the use of natural, natural (the company even makes packaging for its cosmetics from environmentally friendly materials) and exotic elements in the composition of care products.

Sep 27, 2016 at 2:38 am PDT

Black caviar, Mauritian palm fruit oil, wasabi, fennel and algae - the elements of shampoos and other hair care products are more like the ingredients of an exotic dish.

Looking at the gorgeous hair of the actress, you believe when she admits that some Alterna products are her must-haves (for example, dry shampoo from the Caviar line).

Dec 8, 2017 at 10:57 PST

To the delight of the fans, the daughter of Katie Holmes and Tom Cruise Suri (now the girl is 12 years old - ed.) Inherited her hair from her mother. We will not be surprised if soon the little beauty will appear in the advertising campaign of the beauty brand.

Eva Mendes


Eva's acting career is quietly but surely declining, but her "non-film" life sparkled with new colors. After all, when your partner is Ryan Gosling, it's hard to complain about something. Nevertheless, the actress did not calm down and became a business woman, taking the position of creative director of Cirka pharmacy cosmetics.

It is important for Mendes that her cosmetics are suitable for women of different ethnic backgrounds, as she herself is Cuban-American.

Cirka Beauty presents a wide range of products for all occasions, so that it can be used in everyday life and even on the red carpet.

Mar 7, 2017 at 9:04 am PST

Now the actress is actively promoting her fragrance, produced in partnership with the Avon brand, and is raising wonderful daughters - 3-year-old Esmeralda and 2-year-old Amada. Didn't they inspire her to go into the beauty business?

Gwyneth Paltrow


The actress is not only the creative director of Juice Beauty. On the basis of the same brand, Gwyneth has released her line of natural decorative cosmetics.

As the actress admitted more than once in her interviews, she lacked so much truly eco-friendly products for personal care that she created them herself.

Dec 30, 2017 at 8:18 am PST

Gwyneth's love for healthy lifestyle is not limited to work. At home, she is the same preacher of everything environmentally friendly and "green".

The Oscar-winning beauty from infancy teaches daughter Apple and son Moses to strict discipline, proper nutrition and a healthy lifestyle.

17 Jun 2018 at 8:10 PDT

Do children go on strike? Not at all. They are so deeply into this topic that they even prefer to fool around on the green sofa!


Let's be friends on social networks! Subscribe to us on Facebook, VKontakte and Odnoklassniki!

Popular by topic