On August 30, 2017, a series of events dedicated to the launch of theBalm brand in the L'Etoile chain of stores took place in the Concord Hall space. The event was attended by many celebrity guests. Who exactly? See our gallery!
TheBalm Cosmetics creator and CEO Marissa Shipman, her sister and CEO Jordana Shipman, and theBalm VP of Development Jasmine Schneider welcomed journalists, bloggers and Russian stars. The guests were offered an individual mini-session of makeup in the concept of the brand “makeup in five minutes”, an acquaintance with a wide palette of theBalm products, champagne, delicious food, a burlesque star in a glass of champagne, a symbol of the pin-up style. The guests also learned interesting facts about multifunctional palettes: with The Balm Highlite 'N Con Tour, you can create perfect contouring, as well as expressive eye makeup, and the Balm Voyage palette range allows you to do a complete make-up on the road, making your travel cosmetic case lighter to the maximum.
Among the guests were representatives of creative and secular Moscow: Lyubov Zaitseva, Anna Gorshkova, Polya Polyakova, Zhenya Malakhova, Natalia Lesnikovskaya, Larisa Verbitskaya, Maria Shukshina with her daughter Anna, Elena Starostina, Margo Pozoyan, Malena Mayakovskaya, Marianna Vagida, Elya Bulochka, Irson Kudikova, Ekaterina Semenova, Alexandra Vanyushina, Julia Astafieva and others.
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Photo: archives of the press services