An interesting marketing trick for promoting Nissan Dayz was invented by the company. The Japanese will bring mini-copies of the model to the cafe, the drivers of which will be cats!
Note that the idea is great, because cat cafes have been very popular lately. Now visitors to the cafe will not only look at the pussies during the meal, but also evaluate the car.
Paper mini-cars will be equipped with holes instead of a windshield, in which cats can be put. The animals will not be constrained in their movements and will be able to move freely within the car. Representatives of the company said that such a move will definitely improve sales.
Recall that Nissan created the Dayz minicar together with Mitsubishi. The first generation was introduced 7 years ago, and cats will test the second generation. The novelty is offered with a 0.7-liter engine and an electric motor.
The total power of the power plant will be 64 horsepower. Note that in Japan, a hatch can be bought for 1.3 million yen, which is equivalent to 990 thousand rubles at the current exchange rate.
