The best innovative consumer goods have won the coveted statuette and the title of Innovative Product of the Year 2018. The solemn ceremony was held on the VIP-class pleasure liner "River Palace", which cruised along the Moskva River. The winners and guests of the celebration enjoyed a sumptuous dinner, delightful views of the capital, and also received a bag with the winning goods.
The awards ceremony was attended by members of the expert council: President of the Guild of Marketers Igor Berezin, publisher of the Gastronom magazine Natalya Chernysheva, President of the National Trade Association Vadim Zuikov, Head of Innovative Product in Russia Svetlana Gavrilova, as well as the largest transnational and federal companies - manufacturers of consumer goods and reputable media.
The ceremony was held by a member of the award expert council, Chief Curator of the Research Center for Brand Management and Brand Technologies Reland Group (RCB & B), member of the Council of the Guild of Marketers, Chairman of the Committee on International Affairs of COMAR, Corresponding Member of the Russian Academy of Imageology, Adviser to the President of the MCCI on Marketing and Branding Nicholas Koro.
The following products became the recipients of the international award “Innovative Product of the Year 2018”:
Cough suppressants category
Product "Cough remedy with a unique softening and soothing effect"
Hexo Broncho brand
Laxatives category
Product: "A unique laxative in the microclysters format for children from the first days of life"
Brand: Mikrolax for children from 0 years old
Category "Painkillers"
Product: "Long lasting pain relievers"
Brand: Motrin
Category "Therapeutic skin care"
Product: "Active Pharmaceutical Cosmetics"
Brand: Aveeno
Category "Face care"
Product: Facial care products based on natural ingredients from the collections - Apricot Radiance, Rose Freshness
Le Petit Marseillais brand
Category "Shower gels Beauty Therapy"
Product: "Shower gels for home spa care"
Brand: Le Petit Marseillais
Hair Care Category
Product: "Hair care product based on natural exotic ingredients"
Brand: OGX
Category "Feminine hygiene tampons"
Product: Innovative hygienic feminine tampons
Trademark: o.b.
Category "Bed linen"
For innovative fabric softening Silicon finishing and packaging restyling
Trademark: VASSILISA
Category "Kvass"
Trade mark: "Sweet home"
Category "Toothpaste"
Product: SPECIAL - BLACK LOTUS Multi-Component Black Toothpaste
Brand: "SPLAT"
Category: "Mayonnaise"
Product: "Farm recipe" mayonnaise
Trade mark: "Ryaba"
Category "Series of instant transformation for face skin care"
Product: BEAUTY LAB
Brand: Faberlic
Category "Professional hygiene products / Dispensers"
Product: Tork PeakServe paper towel system
Brand: Tork
Category "Isothermal products"
Product: "THERMOS Smart Lid"
