As part of the new season of Mercedes-Benz Fashion Week Russia, the Fashion Futurum international conference was held in Moscow. The main theme of the gathering of fashion professionals was the transformation of the industry under the influence of the scientific and technological revolution. Especially for those who want to create their own brand, but do not understand how to do it in modern market conditions, we have analyzed the most famous speakers of the conference into quotes.
“We need to automate the field of fashion without forgetting its spirit” - Covadonga O'Shea, founder of the ISEM Fashion Business School, author of the bestselling book The Phenomenon of Zara
“Cultural aspects, education and new ideas are very important for the fashion world, but if they are not implemented, then they become useless” - Danilo Venturi, Dean of the Polimoda Design Institute, Italy
“We don't realize that the phone is the first thing we take when we wake up and the last thing before we go to bed. This will happen with VR too,”- Craig Arend, virtual and augmented reality expert, founder of Altamira NYC, USA
“Individuality in fashion is always good, but women still want a brand,” - Filippo Ceroni
“I'm a big fan of technology, but the relationship we build with our customers in our store is part of our brand. That is why, even in a fast-moving world, we will never give up living sellers.”- Scott Emons, Head of Innovation, Neiman Marcus, USA
“I am inspired by brands that do not develop a product traditionally, for example, through television, but are good at promoting content. Create stories and convey information through them, not just describe. There is a lot to learn from toy manufacturers. A cartoon is created, and then the product (toy) is easily sold, because this is your favorite cartoon character ", - Michael Burke, head of fashion, sports & toys, Google, USA
“To look into the future of the fashion industry, you need to take into account first the cultural, and only then the technological aspects. The future of fashion lies in the integration of technologies, and they must undoubtedly meet the requirements of comfort, aesthetics and ecology , - Ekaterina Inozemtseva, Vice President of the Skolkovo Foundation, Russia
“We have to take into account the wishes of the consumer. We are working to make it clear where the material came from. We have to talk about the supply chain. We must use materials that fit the lifestyle of consumers. We have to think about different things to find the right approach.”- Giusi Bettoni, Managing Director of C. L. A. S. S. Eco Textile Library, Italy
“As a designer, I am responsible for the future. We all work in the present, but this is becoming the future, and each of us is a part of the future. - Karim Rashid, Designer, USA
“Personalization is at the heart of information technology development. The products will have a much more personal meaning. Consumers are asking what they want. They are willing to pay more for unique products.”- Mark Jarvis, Managing Director, World Textile, UK
“In a changing world, the role of creativity is becoming much more important than it was even 15-20 years ago,” - Alexander Shumsky, Executive President of the National Chamber of Fashion, Russia
“What needs to be done for a successful start of export trade? First, remove barriers to buying. If you do not have a website yet, but you are a manufacturer, then it is high time to create one. If you are already online, you need to add the ability to ship goods for export. Of course, you need to maintain an assortment that is interesting for the buyer, and a competent pricing policy. Analyze your site in terms of its traffic, sources, convenience for the buyer. I would like to emphasize once again that the ability to deliver goods for export using the "express" option can increase your sales. According to research, companies that offer express delivery are growing 1.6 times faster than those that do not.”- Anna Klinskova, Vice President Sales and Marketing, DHL Express, Russia
