We watch hundreds of commercials throughout the day, and then we put together a cosmetic bag following the advice in these videos. But how exactly does a producer create content? Let's find out all the secrets of filming advertising for decorative beauty products.
False eyelashes in mascara ads
Mascara is a tricky product to advertise, simply because the eyelashes should be the protagonist of the video. And, probably, it will not be a secret for you that all brands sin with false or even eyelashes drawn as a result of installation.
By the way, in 2007 they tried to catch L'Oreal Paris on this. Their commercial claimed that the new product lengthened lashes by as much as 60 percent. But one of the spectators doubted the authenticity of the eyelashes of Penelope Cruz, who starred in the video. The finicky girl has filed a complaint with the UK Advertising Regulations Office. As a result, the video and poster were banned from showing.
But this is not the only story: just a few months later, the same thing happened with the video featuring Kate Moss. Rimmel has promised to make its clients' eyelashes as much as 70 percent longer. The audience saw in the video not a new product, but false eyelashes.
But in the fall of 2012, L'Oréal Paris decided to play detective spectators and announced that Natalie Portman's eyelashes were made thicker and longer in an advertisement for the new Dior mascara with the help of a photo editor. Under pressure from the same British Advertising Standards Office, Dior admitted that the actress's eyelashes were indeed corrected in Photoshop, but assured that the processing was minimal. However, the ad was banned from showing in the UK.
Green blush
Previously, announcers used green lipstick during the broadcast. This happened in the era of black-and-white films, when the filters "ate up" all the red color, from which the lips of the TV presenters seemed insanely pale. The same trick was done with the blush. Today, of course, cameras are capable of transmitting the entire range of shades of a human face, and even more so makeup. However, to emphasize the freshness of the subject's face, green shadows are sometimes used as a backing in the frame. And the thing is that in the frame they are perfectly refracted into a natural peach when combined with our skin.
Another option is to touch up the face in the truest sense of the word with the help of artistic paints or professional makeup. This is especially often done in advertising for sculpting products, because they are lost in the frame in the first place.
Concealer
With the ideal tone, everything is a little easier - of course, most manufacturers initially choose models with good skin or add a slight blurring effect to the image as a result of editing. But Vichy chose the opposite scenario for the Dermablend tonal video. Do you remember how they released the video with Rick Genest aka Zombie Boy?
After the producers of Dermablend decided to go even further and took girls with serious problems with facial skin: acne and vitiligo. Models tell on camera how their skin problems prevent them from living. Moreover, in front of the viewer, they wash off all the makeup. Agree, it turned out much more impressive than with tattoos.
