Gucci has unveiled the most anticipated advertising campaign this fall - the first fragrance from Alessandro Michele, the brand's new creative director, Gucci Bloom. An unusual composition, an elegant bottle and new faces, including the young actress Dakota Johnson.
The company of Melanie Griffith's daughter was made up of no less bright girls: transgender model Hari Nef and artist Petra Collins. In the commercial, the actresses are dressed in things from the current Gucci collections: T-shirts "Blind for love", blouses with bows, bombers with a branded tricolor, belts with metal insects and, of course, massive rings on which Michele made a name for himself long before how he became a perfumer. The atmospheric shots of the advertising campaign were created by photographer Glen Lachford, who managed to incredibly accurately reflect the freedom-loving and cheerful spirit of the new fragrance. In fact, it doesn't matter what the three girls are doing: walking, drinking tea, talking, laughing or swimming in a wild pond. They are surrounded by a fabulous garden everywhere!
The new commercial has received an incredible amount of rave reviews! Which is not surprising at all, because every girl dreams of a fairy tale. “I don’t like sweet aromas, but after such a video, it’s a sin not to buy a new product!” "This is the most beautiful perfume ad I've ever seen!" “And Dakota is the sweetest of all girlfriends. Or am I too picky about the others? " "It seems that this novelty is simply doomed to success!" According to Michele, he conceived a floral scent that should mentally transport you from anywhere in the world to a place that is not on the map, but is in our imagination. In a fabulous fragrant garden, which in its beauty and originality is comparable only to all women in the world, just as amazingly beautiful and unique.
