"And what are you ready for for love?" - this is the question that the Dior fashion house ambassadors and friends answer in an interactive video on social networks. Among the participants in the #diorlovechain flashmob, one can see Natalie Portman (the actress is one of the organizers of this initiative), Charlize Theron, Jennifer Lawrence, Camille Rowe, Eva Herzigova, Bella Hadid, Johnny Depp and Robert Pattison, Karin Roitfeld, Chiara Ferrani. Ksenia Sobchak, Yana Rudkovskaya, Polina Gagarina, Renata Litvinova, Natalie Osmann, Polina Kitsenko, Natalia Davydova and many others took part in the flashmob from Russia.
To become one of the participants in this international flash mob, you need to: shoot a video or take a photo in which you answer the question: "What are you ready for for love?" Do not forget to put the hashtag #diorlovechain and pass the baton to your friends and family, so that they, in turn, do not let the chain break.
For every post with the hashtag #diorlovechain, Dior Parfums donates $ 1 to the We Organization, the We Movement charitable foundation. Founded in Canada, the organization is now an international network that supports education, health, and water treatment initiatives in developing countries to end poverty and child labor exploitation. A joint initiative by Dior and Natalie Portman aims to raise funds to help girls' schools in Kenya. By the way, in September this year, a selection of the most unusual posts will appear on the Dior website. And in 2018, the most creative posts will be on display at the Dior international exhibition, which opens in Shanghai.
