Last year, a popular dating site ranked handsome men by nation. The selection was carried out on the basis of the specifics of the site's work - only "beautiful people" can register here. The candidate publishes his photos, and within 48 hours, users vote whether he is worthy to join the community. It turned out that most often British, Polish and Russian men get the turn from the gate.
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Are our men really some of the scariest? Since the site has been in operation since 2002, more than 8.5 million people around the world have been refused. The site is silent about the beauty of Russian women - they did not get into either the rating or the anti-rating. But it cannot be that the beauty of a nation depends on gender. For example, British women, according to the site, are not popular with the opposite sex either. Then maybe it’s something else?
“I have been at various congresses in a large number of countries and, during the exchange of experience with foreign colleagues, I observed the features of facial features in men of different nationalities,” says Evgenia Ikonnikova, a dermatocosmetologist at the Institute of Plastic Surgery and Cosmetology on Olkhovskaya Street. "And I can say for sure that Russian men are in no way inferior to representatives of other countries."
The problem is that natural attractiveness sometimes disappears due to the wrong lifestyle. Foreign men often look good due to the fact that they monitor their weight, constantly go in for sports and give up bad habits.
“In the USA and the countries of the European Union, cosmetic procedures are more popular among men,” says Elena Vladimirova, head of the Department of Dermatovenereology and Cosmetology of the Academy of Postgraduate Education of the Federal State Budgetary Institution FSCC FMBA of Russia. At the same time, Russians have no less opportunities to visit cosmetologists - in our country there are clinics equipped with the most modern highly efficient equipment, and specialists who are not inferior, and often surpass in skill, foreign colleagues.
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“Another issue is the issue of financial affordability for the general population of this section of medicine,” continues Vladimirova. "When the country has experienced a widespread decline in living standards over the past five years, the priorities of spending from the personal budget for each person may differ."
Oddly enough, the percentage of men who visit cosmetologists abroad only slightly exceeds Russian figures, says Evgenia Ikonnikova. “Many of my patients are surprised to note that in recent years a lot of attractive men have appeared in Russia,” she says. "It is very gratifying that they are more and more concerned about a healthy lifestyle and their appearance."
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Some beauticians boast that the percentage of men among their clients has already reached 30%. Some get rid of wrinkles, others - from the "beer belly". A similar trend is noticed by the masters of manicure and pedicure. “The share of men among our clients is about 10-15%. And this percentage is constantly increasing,”admits Elizaveta Evdokimova, owner of the LITO Medical aesthetic medicine clinic.
Until 2014, representatives of the stronger sex were quite rare patients, says Evgenia Ikonnikova. “But now the share of men at my appointments averages at least 15%, and this figure continues to grow steadily,” she continues.- More recently, men were embarrassed to visit a beautician, and at first they came to the reception after their women. I am glad that these days are over. Now, in the vast majority of cases, men come by themselves and are well versed in the procedures. This makes our work much easier."
According to Elena Vladimirova, the proportion of men usually does not exceed 25% at a beautician's appointment, although there is indeed a tendency to increase it. “In my opinion, this is due to changes in the requirements for the appearance of a potential employee from employers and the“standards”of appearance among business partners,” she notes. "And also with an increase in men's self-esteem and a large amount of information that those aesthetic deficiencies that cause psychological discomfort in their lives can be corrected."
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However, cosmetologists are more concerned with preventing skin aging, correcting aesthetic imperfections and improving appearance. But dermatologists deal with diseases of the skin, as well as hair and nails. Men turn to them more willingly, since many consider cosmetologists to be specialists in solving "women's problems". “And then we can say that the proportion of men who are worried about their appearance and need professional help at a dermatologist's appointment is 40-50%,” says Vladimirova.
Fast and efficient
What procedures do men prefer? And how do their requests differ from those of women? Cosmetologists agree that the main male wishes are the effectiveness of the procedures, the speed of the procedure and subtle consequences (that is, the minimum period of rehabilitation).
The most popular procedure is botulinum therapy, which is designed to combat age-related changes, notes Elizaveta Evdokimova. “The effect is noticeable immediately after the procedure and with minimal consequences - in this case, there is no rehabilitation period,” she says. "And also a lasting result: the effect lasts from four to six months, depending on the drug."
Various detox droppers are also popular, which have not only cosmetological, but also a healing effect. And if a man's profession is related to the fashion industry, media and advertising, that is, there is a need to work with the audience, then he is ready for such procedures as contouring and laser face resurfacing.
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“Today, botulinum therapy, ultrasound lifting and correction of the periorbital area (dark circles under the eyes) are the most popular among the stronger sex,” says Evgenia Ikonnikova, in turn. “But the number of procedures is gradually expanding: men see the results of visiting a cosmetologist and choose new and effective methods.”
In her opinion, male requirements are fundamentally different from female ones. They want not only a minimal rehabilitation period and the absence of injection marks, but also the exclusion of facial feminization. On the contrary, they require an emphasis on masculine features - for example, on the corners of the lower jaw and chin.
Facial masculinization is a rather rare procedure, but it is gaining popularity among men. “If women find high cheekbones, soft features and plump lips attractive, then most men are afraid of the feminization effect when it comes to contouring,” the expert notes. - But with the help of fillers, you can radically transform your face: make it more masculine and attractive. This is a completely simple procedure: an increase in the angles of the lower jaw and chin volume can be achieved even in one visit to the beautician."
In addition to the procedures listed above, men are also eyeing volumetric modeling with fillers based on hyaluronic acid, biorevitalization (a procedure for subcutaneous administration of drugs) and laser therapy of facial vessels. “Often, men's skin tends to form a pronounced vascular network on the wings of the nose and cheeks, which leads to persistent facial redness,” says Ikonnikova. "Modern laser therapy is successfully coping with this drawback."
Cosmetologists rarely resort to biorevitalization of a male face. Firstly, the marks after such injections are visible for several days, which contradicts male requirements. Secondly, men usually have combination and oily skin that is not prone to thinning and dryness. Therefore, their skin rarely needs deep hydration.
“But if you still need to moisturize the skin and improve the complexion (this is important under adverse weather conditions, prolonged sun exposure, during the heating season or if a man has bad habits), then the stronger sex choose the procedure for long-term biorevitalization,” Ikonnikova notes. "Moreover, some modern drugs can be used only once every six months."
According to age
In fact, the cosmetic procedures that men choose are as diverse as for women, says Elena Vladimirova. It all depends on the age of the client and the aesthetic problems that are present.
So, young men under 30 are more concerned about acne vulgaris, or, in the language of experts, acne. They turn to doctors to remove already inflamed elements (usually on the face), as well as to choose cosmetics to control oily skin and get rid of shine. "Such problems are also of concern to professional athletes, since during training, the sebaceous glands work more actively, which provokes the development of acne," says the expert. “Often after acne treatment, scars remain on the skin, and then laser skin resurfacing procedures are necessary.”
In the age period from 30 to 40 years, men require procedures to remove papillomas in the neck and axillary folds. Typically, a laser or electrocoagulator (radio wave removal) is used. “At the same age, the first locally dilated vessels on the face appear - telangiectasias, which are often called couperosis,” says Vladimirova. - They are effectively removed with a vascular laser. The top of the most popular male procedures in the field of cosmetology includes the fight against mimic wrinkles with the help of special preparations containing botulinum toxin type A, injected locally into the muscles of the face in the form of microinjections."
By the way, with the help of botulinum therapy, you can solve the problem of increased sweating in the armpit area. True, after eight months, the procedure will need to be repeated. But on the other hand, it allows you not to think about the need to change your shirt during important events.
Men over 40 may experience dry skin. And then moisturizing procedures come to the rescue. “Representatives of the stronger sex who lead an irrational lifestyle or exhaust the body with a large amount of physical activity are familiar with severe facial swelling,” the specialist notes. - Cosmetology allows you to get rid of these problems as well. Against the background of lack of sleep and overwork, chronic stress, which affects their appearance, many men come with the problem of dark circles under the eyes and unhealthy skin color. To eliminate these shortcomings, courses of care procedures are used in combination with hardware methods (microcurrents, phonophoresis, etc.), cryomassage of the face, point microinjections of vitamin complexes and hyaluronic acid."
After 50–55 years, it becomes necessary to remove papillomas, benign skin neoplasms (keratomas, hemangiomas and others) and age spots associated with both age and prolonged exposure to the sun. “In addition, at this age, procedures for replenishing the lost volumes of soft tissues of the face, procedures for hardware rejuvenation (tissue lifting) are already becoming necessary,” says Vladimirova. Quickly, painlessly and naturally - these are the basic rules for the work of cosmetologists with men. It is important that the client's environment does not notice the work of the specialist, but decides that he just had a good rest. It is worth remembering that the pain threshold for men is lower and therefore there is often a fear of manipulation.
“I would like to note that cosmetologists were already at the time of the ancient Egyptian queens Nefertiti and Cleopatra,” concludes Vladimirova. “Cosmetology will develop further as a medical direction and will always be in demand among both women and men.”
