Billie, a company specializing in the sale of razors, blades and shaving products, wanted to improve the world and decided to do it in a rather non-trivial way. Last Tuesday, October 29, she released a new video, radically different from the generally accepted advertising for such products. As a rule, manufacturers give the main place in advertising for shaving products to men, and women get secondary roles - usually they just admire the smoothness of the skin of the stronger sex and nothing more. However, Billie approached this from a completely different angle. The video focuses on women who - unexpectedly - show that they can have hair on their face too. Of course, this is no secret to anyone, but such frankness is not practiced in advertising of care products.
However, the girls from the video admit that the world may not be aware of the presence of mustaches in the beautiful half of humanity, since they "do a lot to hide them."
Don't hide the obvious
In fact, Billie's advertising promotes the idea of a body-positive, which is becoming more and more popular. The video shows that facial hair is normal, and not only for men, but also for women.
Georgina Guli, who is the co-founder of the company, explained the meaning of the ad's authors. According to her, it is not customary to talk about facial hair, at least among women. The exception is situations when it is necessary to get rid of them quickly and imperceptibly.
The company proposes to stop hiding the obvious and not be silent about the fact that women have hair on their faces. Moreover, manufacturers of shaving products even suggest that ladies stop using a razor in order to let their mustache grow back.
Georgina Guli: “We hope to encourage women to feel more comfortable with hair above the upper lip. We have spent our entire life hiding them, and we want modern women to be free to walk with them if they want to."
"Usabr"
Interestingly, the video was released at the end of October - on the eve of the month that was invented by Australian activists and called movember. This can be translated as "usabr" or "unshaven". The girls in the video talk about this phenomenon.
In 1999, a group of Adelaide activists came up with the movember. This is one of the types of fundraising, in which men specially grow mustaches in November every year. In addition, throughout this month they donate money for the study of male diseases and the fight against them. Among the diseases in question, there is, for example, prostate cancer. Also, the members of the "Movember" help organizations specializing in the problems of depression and bipolar disorder. Both of these diseases are often found in men, but they are rarely officially diagnosed, so there is no need to talk about professional treatment either.
The scale is growing
Today, the Movember has acquired a global scale. During the international action, competitions for men with a mustache and a beard, as well as various entertainment events will be held around the world. Russia, too, will not stand aside - here activists will hold a competition for the best mustache.
Billie, with the help of the video, opened the opportunity for women to join the "mustachioed" flash mob and take part in the donation of funds that will be donated to the "Movember" funds.
To support the action, you just need to let go of the mustache in November, take three photos: before, during the action and after, and then post them on Instagram, accompanied by the hashtag # usabr2019.
