The creator of the Enhel Group Company and a girl who told the whole of Russia about the benefits of hydrogen water, Yulia Enkhel shared her experience of working with Japanese companies and explained what components Russian girls need in Asian cosmetics.
The Enhel Group is four years old. Not a very long time for business, but during this period you have made a real breakthrough: in addition to hydrogen water, the company has replenished its own cosmetic series, Enhel Beauty. Your production is now concentrated in Japan. How did it all start? Was it difficult to negotiate with your Japanese partners?
Yes, we have grown incredibly in four years! But now I remember how it all began, and I understand that it was difficult. The main difficulty then was that I was a foreigner. And it is very difficult to get an agreement from leading Japanese companies to export valuable recipes for beauty and longevity from the country. It is important to correctly position your mission here. It is difficult to work with the Japanese, but you feel that there is always a professional in front of you. It is important to adapt to their mentality. Many things are perceived differently by the Japanese. They are restrained, a smile is a manifestation of politeness, but this does not mean that you are welcome.
To tell the truth, I am proud that the only foreigner who managed to directly start working with the Japanese and bring their exclusive technologies to Russia, which qualitatively change the system of nutrition and personal care. I think the decisive factor in making a decision in favor of my company among the Japanese was that we do not economize on a scientific basis, we conduct large-scale and expensive research.
One of the directions of the company's work is hydrogen water and devices for its production. Tell us, what is it good for?
If we talk about the process of saturation of water with hydrogen in a simplified way, then it looks like this: electrolysis releases the “native” hydrogen molecule from water and additionally saturates it with hydrogen in the form of a gas. It is he who neutralizes free radicals, and, as a result, toxins are removed and metabolism improves.
Now doctors recommend drinking 2-2.5 liters of water per day. So you can drink 1.5 liters of hydrogen water, and the efficiency will be higher. One glass of hydrogen water is equal to six glasses of regular water. And it also helps athletes to recover from heavy loads and not only, for the same reason they drink it before and after training.
Where can I try hydrogen water now if, for example, I don't have an apparatus for enriching water with oxygen at home?
In restaurants! Nedalny Vostok, Vogue cafe, Valenok, Tatler club, Cheese dairy, Tsarskaya Okhota, Attic, Novikov, White Sun of the Desert, Aist.
In fact, we have done a lot of work on the benefits of hydrogen water. It is clear that people are skeptical about any new product, especially when it promises an almost instant effect. But in four years word of mouth worked and we were supported by many famous and ordinary people. More recently, I have felt this support again.
This year, on March 22, on World Water Day, we ran a massive flash mob #important to every drop on social media. We were joined by Ksenia Sobchak, Elena Letuchaya, Irina Khakamada, Katie Topuria, Polina Kitsenko, Lena Perminova, Maria Fedorova, Maria Kozhevnikova, Olga Orlova, Irina Medvedeva, Natalia Gulkina, Nastasya Samburskaya and many other stars.
It was very pleasant when famous Russian women posted posts with the hashtag of the action on their pages in order to draw the attention of subscribers to the environmental problem.
One of the main events that day was Elena Perminova's charity auction, which I supported with unique lots - devices for enriching water with hydrogen. All proceeds from their sale were transferred to the little girl Vitalia Grichenko, who needs funds for the treatment of a genetic disease.
As the CEO of a large beauty company, what have you learned from the Japanese?
The Japanese do their job more than conscientiously. Do you know why "made in Japan" is a guarantee of quality? The Japanese love themselves and are proud of what they do. We have a lot to learn from them. Now I do business in a completely different way. I am a workaholic, but time management helps me not to dig myself into work. The Japanese are convinced that life is neutral and we ourselves give it different shades, choose colors - everything is in our hands.
I have a daily routine that I rarely break: training in the afternoon, working with partners in the early morning and afternoon, activities in the evening. It is very important to gather a multifunctional team around you and set clear guidelines for it. And you also don't need to hesitate before the task at hand: start doing and then the process will go by itself.
During your studies at the university, you lost 25 kg. How are you currently eating and exercising to maintain weight?
Sounds like an obsession, but I pay a lot of attention to metabolism. If you are hydrated, the body works like a clock. I drink hydrogen water all the time. So the body receives the necessary components, and toxins are removed much faster, moreover, after training, the muscles do not hurt so much. And I train in my favorite World Class Zhukovka. The quality of my training is monitored by a trainer. Of course, there is a universal set of exercises that should suit everyone. But everyone has different goals, so you need to start training with a coach. Take at least a couple of activities to understand in which direction to go.
I don't eat fatty foods at all. Now I don't even want to! I tried many diets and realized that I feel comfortable when the body is saturated with berries and vegetables, that is, really healthy food.
I also have this hack: if you feel hungry, chew the greens! This is beneficial and dulls the feeling of hunger.
I always drink a glass of hydrogen water before a meal, but I never wash it down. Eating habits are first and foremost a discipline: if you stick to your own pattern, you will get a beautiful body in return.
I do not urge girls to give up all temptations in one day. Switch to proper nutrition gradually, so the likelihood of breakdowns will be much less. Replace sweets with fruits, sugar with stevia. Eat small meals often (5 times a day), and allow yourself a dark chocolate snack, for example. My favorite dessert is the Japanese sweets mochi and wagashi. They are made from vegetable agar gelatin. I also really like to cook berry jellies, but I eat them only until 12.00.
Tell us about your favorite beauty products and treatments for body and face.
Favorite face remedy - Enhel Beauty Platinum Hydrogen Mask - a real vaccine of youth. It very powerfully stimulates the active production of collagen, reduces wrinkles and removes flabbiness of the skin, prevents dryness. Just a few minutes - and the skin looks amazing: instant lifting and even tone.
For body care I use hydrogen bath salt Enhel Beauty. It's like immersing yourself in a geothermal spring in Japan - fantastic relaxation, rejuvenation, smooth, firm skin, and even reduced age spots.
Now our whole team adores a new trend in cosmetology - squalane oil. I love to use it after body treatments - it greatly enhances the effect of all useful components, moisturizes, softens and nourishes. Absorbs without residue! By the way, I also adopted the massage technique from the Japanese. It starts with a foot massage (to disperse the blood), then the back, décolleté and neck area is worked out. The main thing here is mechanics, attention is paid to the elaboration of each zone.
Many Enhel Beauty products are based on the action of molecular hydrogen. How does it work in cosmetics?
Molecular hydrogen is a powerful antioxidant and a conductor of useful components. Until now, there has not been a single non-invasive method in cosmetology that would help guide a large molecule of hyaluronic acid into the deep layers of the skin, it remained in the upper layers and the desired effect was never achieved. So, when interacting with molecular hydrogen, absolutely all useful components penetrate into the deep layers of the skin.
One of the most popular Enhel Beauty products is the golden mask. How did this tool appear and what is its value?
Any girl will appreciate the aesthetics of the mask - it contains 2.4 carat gold leaf. It is also treated with a hydrogen agent so that all the ingredients penetrate deep into the skin. And this is fullerene, placenta, hyaluronic acid, collagen, Q10 and vitamin E. This is the 1 anti-age remedy in Japan!
Japanese cosmetics are highly regarded all over the world. But our skin type and lifestyle are completely different. In this case, is Japanese cosmetics capable of 100% solving the problems of, for example, Russian girls?
In Japan, I really like to research shopping malls for new beauty brands, but I always make sure that the packaging is marked "for export". Asian skin type is significantly different from ours. The inhabitants of Japan have denser skin than Russians and are prone to pigmentation. All local cosmetics are created with these needs in mind. We have carefully studied this issue when launching the Enhel Beauty brand.
Slavs should look for ceramides (create a physiological film and prevent skin dehydration) and squalane (an extract from the liver of a deep-sea shark, which nourishes, restores the skin and retains moisture in it).
Components such as EGF (epidermal growth factor) and fullerene moisturize the skin, increase its tone and cellular immunity, and promote the formation of new cells.
Tell us about your favorite beauty spots in Moscow?
Of course, these are World Class Zhukovka, Prive 7, Millefeuille, White Fox, Aldo Coppola, Wellness club Nebo, Grand Palace beauty. There are quite a few of them and everyone's favorite!
