The manufacturer of aluminum profiles "TATPROF" from Naberezhnye Chelny has introduced awards for women for wearing short skirts. The company announced the action "Marathon of Femininity" on VKontakte.
The women workers were asked to dress in skirts or dresses for work, collect their hair and do "modest makeup." For participation in the "marathon", which began on May 27 and will run until June 30, women were promised a cash reward of one hundred rubles a day. To participate, employees need to send their photos to the administration.
Anastasia Kirillova, a specialist of the corporate culture and internal communications department of TATPROF, told the radio station Moscow Says, the purpose of the event is to “brighten up” work in a team that is 70 percent male. She noted that many female workers put on trousers to work on the machine.
“We hope that our action will raise the awareness of our ladies, allowing them to feel their femininity and charm”,
- said Kirillova.
The representative of the company emphasized that now is the warm season, and the "marathon" came in handy and turned out to be "to everyone's liking."
