In different eras, people imagined the ideal female body in different ways. Both very overweight women and women with the figure of a teenage boy were in fashion. So what do beauty standards depend on? And where did the parameters of the modern figure come from?
The figure is an indicator of wealth
At all times, the figure was an indicator of wealth. So, in ancient times, obese women were considered beautiful. “Full, then, can afford to eat enough and will give birth to many healthy children,” the men believed.
A well-groomed figure of a modern woman, a pumped-up and tanned body, also indicate wealth, in particular, that a woman has money, at least for a gym membership and a solarium, as well as time for classes. A young face with the right features also speaks of the well-being of its owner - plastic surgeries and effective cosmetic procedures are not cheap.
90-60-90
The myth of the standard 90-60-90 figure is actually just a myth. However, myths do not appear out of nowhere either. Skinny models are beneficial to the modern beauty industry. First of all, the fault is television. Everyone knows that on the screen a person seems fuller than he really is. Therefore, thin girls look more impressive in videos. Secondly, the given standard makes it easier for the designers themselves - it is easier to sew on thin ones. Plus, when all the models are the same size, they can easily replace each other. Thirdly, most of the famous fashion designers began their careers back in the 80s and 90s, when they wanted to see in models not women at all, but awkward young men. The famous Jean-Paul Gaultier once admitted: “I create a standard of female beauty without a hint of femininity, out of hatred for all women. To me they are just clothes hangers."
Film and advertising
Even in ancient times, art dictated the standards of beauty to people. The statue of Venus, for example, was created according to the exact parameters 86-69-93, which women of that time aspired to.
From the beginning of the twentieth century, as V. I. Lenin quite rightly noted, cinema has become the most important of all arts. It is the film industry that dictates to us the modern parameters of beauty. So, in the 40s, Katharine Hepburn and Ingrid Bergman ruled the ball on the screens, in the 60s - Sophia Loren and Gina Lollobrigida, in the 90s - Julia Roberts and Demi Moore. Today Scarlett Johansson is considered such a star.
