Chinese beauty blogger Li Jiaqi, who is testing lipstick on the Taobao platform, earned 10 million yuan in 2017, which is about $ 1.5 million at the current exchange rate, writes China Daily.
Jiaqi has tested over 300 lipsticks on himself a day. His daily broadcasts lasted seven hours, he was interrupted only to drink water, eat and go to the toilet.
Fans have nicknamed the blogger "the king of lipstick" or "brother with iron lips." It is noted that unlike women beauty bloggers who are ready to test no more than three lipsticks at a time, since more can injure lips, Lee can try 380 pieces a day.
According to Jiaqi, he helps fans buy the best products at a low price. Sometimes stores offer discounts to its subscribers.
At the end of 2017, the blogger was invited to teach at Jiangsu Normal University. He will teach a course titled "Taobao Writing and Communications".
Taobao is Asia's largest online marketplace at the intersection of online retail and blogging platforms. The resource belongs to Alibaba.
