Britney Spears presented an unexpected beauty novelty, a model from Dubai launched a flash mob in support of acne, and the Estee Lauder brand presented as many as 56 shades of foundation. What else was said in the world of beauty this week - read in our section "Beauty Digest".
The model launched a flash mob in support of acne
In an era when you can blur a pimple on your nose in two clicks using an application on your smartphone, photos without a filter and Photoshop are a real rarity. A model from Dubai, Louise Norscote, launched the #Freethepimple flash mob ("freedom for acne"), the girl urges not to be ashamed of the so-called imperfections and not to adjust to any beauty standards. The finalist of the show "Top Model in British" has already joined the action, she posted a picture without makeup and admitted that she was ready to speak openly about acne.
A toy was released for those who like to squeeze acne
You may have already heard of Sandra Lee, an American dermatologist aka Pimple Popper. The videos in which she presses acne to her patients break all records for views on Instagram. The other day Sandra announced the release of the Pimple Pete board game, together with the Spin Master brand (it will be available on Amazon, starting August 1 for a price of $ 19.99).
Surely you have already guessed what needs to be done there. However, we are ready to tell you more. The aim of the game is to help Pimple Pete get rid of blackheads. Each player spins an arrow that will point to the forehead, left or right cheek, or chin. The player then chooses which pimple he wants to squeeze out. The number of points you earn depends on the difficulty level. And now the most disgusting part - if you overdo it, then water will begin to spray from Pete's nose (imitating pus, apparently). Doubtful fun, isn't it?
Tanning calculator
Who among us has not spent too much time on the beach and turned into a red cancer after sunbathing Thanks to the new calculator created by the doctor Małgorzat Koperska, now you will know exactly when to go into the shade. Here's how the gadget works: enter a few parameters into the app (sunlight intensity: low to extremely high, based on solar activity in your area, your skin type, data on the SPF products you use, and information on whether you rest on the sea or in a ski resort) and it will tell you what the maximum number of hours (or minutes) you can still be in the sun.
You can go from the opposite direction - indicate how long you want to sunbathe, and the gadget will tell you with what degree of protection the cream you should use.
Go to the record! 56 shades of Estee Lauder foundation
Recently, beauty brands seem to be competing, which of them will release a wider palette of shades. Estee Lauder went out of their way in this regard. The brand has created a whopping 56 colors of its legendary Double Wear Stay-In-Place Foundation. They can be conditionally divided into three subtones: cold, neutral and warm.
If you are looking for a product that will leave your skin flawless and matte without turning your face into a mask, then this product is for you. If you still need proof, check out the ad campaign featuring ballerina Misty Copeland.
Britney Spears launches gender neutral fragrance
Britney Spears is preparing something new for her fans. The other day, the pop princess posted on Instagram a short video in which she dances incendiaryly, dressed in an outfit of black latex and boots, thereby announcing the release of a new perfume, My Prerogative.
Prerogative. A fragrance for everyone,”- this is how the star signed the video. What notes the novelty will consist of is still unknown. By the way, Britney already has a lot of experience in perfumery: in 2004 she released her first perfume Curious, then she saw the light of the fragrances Believe, Sunset, Fantasy, Private Show and Radiance.
Thick and silky: hairdresser Kim Kardashian launches dog grooming line
Hair stylist Kim Kardashian and owner of Ouai hair care brand Jane Atkin have released shampoo for dogs. Pet Shampoo is free of harmful additives such as phthalates, sulfates and parabens. But this tool does an excellent job with its main task - it removes the unpleasant odor from the fur and skin of pets.
Its creators promise that the beloved dog will smell like a floral-musky scent with notes of sambac jasmine, iris and lily. It contains apple cider vinegar, which has antibacterial properties and helps balance the pH level, aloe juice, which soothes the skin, and tamarind seed extract, which moisturizes as well as hyaluronic acid. The novelty is already on sale on the brand's website and costs $ 29. By the way, the advertising campaign of the shampoo deserves special attention - dogs, cats and even a little pig took part in it.
Yellow, white, black and gray lipstick Mark.
There is never too much lipstick! Surely so thought the creators of the new Mark., Which help to create unusual effects on the lips. There are six non-trivial shades in the palette: black, white, yellow, shimmering pink (in the spirit of the best lipsticks from the 90s), silver and gray.
Make-up artist Sofa Kaplan recommends wearing each separately, but they do not fit tightly, and they can pump up durability, so it's better to mix with other lipsticks (they won't be so capricious) and get one of six effects: cold or warm shimmer, cold ombre, more saturated shade, lighter and warmer.
Anastasia Reshetova as Asian, Latin American, Arab and African American
We still cannot forget the old shooting by Anastasia Reshetova, which was made on the eve of the opening of the Inhype Beauty Zone salon (then the naked body of the model was decorated with thousands of rhinestones), and recently a new photo shoot of Timati's girl was released. Nastya tried on four images: Asian, Latin American, Arab and African American. The main idea has a socially significant implication: national and religious equality.
Beauty has no nationality, religion or common standards. Its main function is to attract and ennoble the viewer. It will touch everyone who is ready. Here at Inhype Beauty Zone. The shooting used images of only a small part of the ethnocultural diversity, but I hope that the idea will find a response in the hearts of the international and multicultural community, - said Reshetova.
Nastya also noted that the ethnic component makes each of us unique, and it should be emphasized, and not hidden behind a layer of makeup that allows you to merge with the general mass. However, the campaign turned out to be very controversial, many netizens were, to put it mildly, discouraged to see Reshetova in a hijab, passionately loving to be naked
David Holberg stars in new Revlon ad campaign
36-year-old David Holberg, the first American to become a premier in the history of the Bolshoi Theater, starred in an advertising campaign for the new Masculus Volumazing, Revlon.
This video broadcasts the main mission of the brand - to inspire people to express themselves with passion, optimism and strength. Let's break down the barriers! I am proud to partner with Revlon. Our differences, our shortcomings, ultimately determine who we are as individuals. Shooting an advertising campaign is a unique experience for me, - David shared his impressions.
Together with Holberg, 26-year-old Mattie Tauli, star of N. E. R. D. music videos, starred in the video. and the muse of Pharrell Williams, and after watching her fiery dances in Beyoncé's Lemon music video, you will surely want to jump up and start dancing right now!
Let’s break barriers! Proud to stand with @revlon and my partner in crime @mettenarrative to redefine what beauty is for our generation and take pride in the things that make us beautiful: our differences, flaws and ultimately, who we are as individuals. Shooting this campaign was such a unique and eye-opening experience. Thank you to @ruba for your vision & the entire team at @revlon for charging forward and redefining the norm. Full vid link in bio #LashLoudly #LiveBoldly
A post shared by David Hallberg (@officialdavidhallberg) on Jul 18, 2018 at 6:30 am PDT
