The founders of the men's cosmetics brand Stryx revealed that Instagram plays a huge role in their business. The social network is helping to form a new market segment that is rapidly gaining popularity in Europe and America.
An article on Mashable cites Equator's survey of men and women between the ages of 18 and 35 on the use of cosmetics. Participants were asked the question: Have they ever used makeup or concealer? 19% of men admitted that they used, and 20% - that they thought about it.
The survey showed that there is an audience for men's cosmetics brands, and it may increase if the trend does not change. Manufacturers competently develop marketing strategies and product designs. For example, Strix makes concealers (face concealers) and tinted moisturizers for men in packages that are more like a portable charger or a pen.
Manufacturers of men's cosmetics are confident that the stigma around such products will gradually be removed. Already, Stryx delivers its cosmetics all over the world, from Apple headquarters to Wall Street.
