The fashion for wigs reached the Union in the early seventies. At first they were brought by sailors from overseas flights, then they appeared in our stores. Sensitive to the signs of the times, Leonid Gaidai reflected his passion for wigs in the comedy Ivan Vasilyevich Changes His Profession, where the heroine of Krachkovskaya constantly changes her hairstyles. And this was not too much of an exaggeration.
Wigs did not resonate well with young girls - the hippie fashion for naturalness was already spreading among young people - but middle-aged women liked them.
First, they made it possible to quickly update the hairstyle and hair color. The demand for hairdressing salons among city dwellers was huge, but it was partially satisfied. I had to sign up in advance, often through an acquaintance, and my turn to see a good master could take a long time. And for a working woman, the question of time has always been acute. Home coloring was fraught with unpleasant surprises, and at this time they already preferred to paint over gray hair.
A good wig looked much better. The greatest demand was for blonde wigs (especially in the Caucasian republics), followed by chestnut wigs.
Secondly, it was easy to put in order. The wig could be washed, can dried and put on in the morning. In addition, there was also a practical moment - in winter, wigs easily replaced hats.
