Admit it, sometimes you want to wander through the corridors of thoughts of some non-standard person. We understand you - we are the same. We decided to find out how one of the most non-trivial perfumers Alessandro Gualtieri generates ideas, and created a space that teleports to his holy of holies. We invite you to the Gualtieri creativity room: make yourself at home, but do not forget that you are visiting.
A bit of biography
Childhood shapes personality. So it was, is and will be. Even the extraordinary perfumer Alessandro Gualtieri could not break this axiom, although he rams the routine, erasing all the rules and regulations on his way. "Crazy nose" (as the perfumer is called) spent his youth in his father's butcher shop. Sometimes he came to the garden to see his grandfather, where for hours he inhaled the smells of dry lichen, freshly cut hay, manure and wet grass. As you can see, no highly artistic perfumery. This is probably why Alessandro started creating experimental fragrances.
Gualtieri entered the perfumery school, but dropped out: why study if you plan to smash the olfactory pyramid from the cannon of your creativity to smithereens? But Alessandro worked with several famous houses - for example, he took part in the creation of the Helmut Lang perfume. The eccentric perfumer quickly realized that he was bored with coming up with fragrances according to well-defined formulas, and in 2007 he created the Nasomatto brand, where he first began to mix incompatible ingredients. And then he came up with another brand - Orto Parisi. Each brand has its own concept, but more on that later.
Gualtieri's fragrances are unique (not exaggerating). They smell like primitiveness, error, ethyl travel and crime. And these are just a couple of examples. Agree, is it difficult to imagine such smells? Correction: Impossible. Therefore, the perfumer does not paint the pyramids in principle and visualizes aromas by making installations and performances: he places perfumed saucers in cities, perfumes fountains, drives into art spaces on horseback. All for the sake of art.
Digital Quest
Alessandro visualizes aromas, and we visualize his thoughts. This is the Crazy Nose room. It contains ten objects, each of which reveals the secrets of the perfumer's creativity.
! Click on the objects in the room until you have collected everything. Found items will appear at the bottom of the picture. If you need clues, hover over the empty windows - read about scents and look for items that describe them. Why exactly these objects were in the room, Gualtieri himself will tell. Be careful, when you scroll the page, all objects disappear. If you want to see all the details of the room, open the picture in a new tab. Click on the objects in the room until you have collected everything. Found items will appear at the bottom of the picture. If you need hints, click on the empty windows - read about fragrances and look for items that describe them. Why exactly these objects were in the room, Gualtieri himself will tell. Be careful, when you scroll the page, all objects disappear. If you want to see all the details of the room, open the picture in a new tab.
Find out more about the brands of perfumer Alessandro Gualtieri.
Nasomatto
Orto Parisi
As an advertisement.
Illustration Olga Rodina, creative producer Vika Frolova, designer Rant
I am amazed and mesmerized by the sea. In order not to admire him alone, he came up with Megamare.
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I am hypnotized by beauty and sensuality. Fleeting feminine looks inspired me to create Narcotic V.
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I am convinced that it is necessary to make mistakes: this is the only way we improve. Blamage is a direct proof of this.
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I like the ancient Mediterranean dance: it has lightness and deep meaning. As in Bergamask.
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I love to hide from reality in the puffs of pipe smoke. I can absolutely dissolve in them. Breathe in, breathe out - Black Afgano is ready.
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It is difficult to understand a person without knowing where he was born. The native land is our foundation. Mine is embodied in the scent of Terroni.
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Since childhood, I adore the smells of foliage, bark and dry lichens. Now they smell like Viride.
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I associate the dark with passion. It was night that became the leitmotif of the Boccanera fragrance.
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I thought for a long time how a person can be elusive and somewhere nearby at the same time, and came up with a smell.
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Venechka Erofeev lived without limiting himself in anything. I do the same. My ethyl poem has resulted in the fragrance Baraonda.
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I am amazed and mesmerized by the sea. In order not to admire him alone, he came up with Megamare.
more details
I am hypnotized by beauty and sensuality. Fleeting feminine looks inspired me to create Narcotic V.
more details
I am convinced that it is necessary to make mistakes: this is the only way we improve. Blamage is a direct proof of this.
more details
I like the ancient Mediterranean dance: it has lightness and deep meaning. As in Bergamask.
more details
I love to hide from reality in the puffs of pipe smoke. I can absolutely dissolve in them. Breathe in, breathe out - Black Afgano is ready.
more details
It is difficult to understand a person without knowing where he was born. The native land is our foundation. Mine is embodied in the scent of Terroni.
more details
Since childhood, I adore the smells of foliage, bark and dry lichens. Now they smell like Viride.
more details
I associate the dark with passion. It was night that became the leitmotif of the Boccanera fragrance.
more details
I thought for a long time how a person can be elusive and somewhere nearby at the same time, and came up with a smell.
more details
Venechka Erofeev lived without limiting himself in anything. I do the same. My ethyl poem has resulted in the fragrance Baraonda.
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