Reported by The Sun.
Chinese actress Chen Shu was the first to share a video in which she tries to hold a red lipstick on her collarbone, and encouraged netizens to participate in the challenge. During the day, her post scored more than 200 million views.
The subscribers of the actress admired her thinness and said that only people of the same build could do such a trick. “I have lipstick, but I need to borrow your collarbone,” “Why are you so thin ?! You are awesome!" - they wrote in the comments.
Followers of the trend began to publish photos in which they demonstrate the ability to keep lipstick on the bone. One of them took a selfie of a handful of coins folded into her collarbone.
In February, women of all ages began to upload pictures in large numbers in bikinis after Jennifer Lopez, whose photograph marked the beginning of a new challenge. The singer's post has garnered more than eight million likes and has inspired women to show off their bodies: they post footage with the hashtag #jlochallenge.