Why Luxury Cosmetics Are Ineffective

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Why Luxury Cosmetics Are Ineffective
Why Luxury Cosmetics Are Ineffective

Video: Why Luxury Cosmetics Are Ineffective

Video: Why Luxury Cosmetics Are Ineffective
Video: The Dark Secret Behind Your Favorite Makeup Products | Shady | Refinery29 2024, March
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In recent years, luxury brands have been behaving very strangely - they collaborate with the mass market, strive to be “closer to the people”. But for some reason their price does not decrease. In an effort to get all the best (especially in facial skin care), we are happy to buy a can of chanel or dior, believing that it works better than cheaper counterparts. But is it? Not quite so, so we urge you to save a couple of bills and pay attention to cheaper counterparts. Why?

What are the classes of cosmetics?

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  • Mass cosmetics - market. Cosmetics for any mass consumer, you can buy it everywhere in regular cosmetic stores, shopping centers or supermarkets, as well as from network marketing representatives. In turn, the mass market is divided according to pricing policy. And just the same luxury cosmetics also belong to the mass market.
  • Pharmacy cosmetics. Such cosmetics were originally intended for skin care of dermatological patients and are sold only in pharmacies. In addition to care, these products usually have a certain healing effect.
  • Professional cosmetics. Such cosmetics contain a high concentration of active substances, and can often be injected using ultrasound, microcurrents, other physical methods, as well as by injection.

As you know, the huge L'Oreal concern, in addition to the brand of the same name, owns luxury brands Yves Saint Laurent, Biotherm and professional Kerastase and Redken, pharmacy Vichy and La Roche Posay, natural The Body Shop and, of course, budget Maybelline, Garnier.

Proctor & Gamble Corporation is responsible for Dolce & Gabbana, Max Factor, Olay, Pantene, Wella, CoverGirl.

Estee Lauder owns Bobbi Brown, Clinique, MAC and Organic Aveda. Johnson & Johnson is Neutrogena, Clean & Clear and RoC.

Beiersdorf is responsible for two brands of completely different price segments known to us, Nivea and La Prairie.

This means that there is a lot in common between luxury brands and their little brothers.

Testing takes place in some factories, they have common ingredients, and sometimes differ only in fragrances and packaging (especially lipstick manufacturers sin this way).

Luxury cosmetics lacks many of the lines that are available in lower-cost niches. For example, an inexpensive Korean brand can offer us a toner for any skin type and with any effect, while luxury brands cannot boast of such a variety.

Inefficiency of use

Often, luxury banks are more a luxury item than a really effective thing. Many dermatologists who have conducted research and comparisons of different brands of cosmetics have come to the conclusion that the benefits of luxury cosmetics are much lower than those of pharmacy counterparts.

So how do you switch to cheaper care and stop buying expensive beauty products? First of all, you need to get rid of the cliché “More expensive is better”. Now the cosmetics market offers many inexpensive care options, some of them even surpass their expensive counterparts.

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