On summer evenings from July 20 to July 28, the Montale brand invited celebrity perfume lovers to the main department store of the city - TSUM. The guests of the Montale corner were fans and friends of the French Perfume House - Kristina Orbakaite, Olga Kabo, Ekaterina Klimova, Olga Orlova, Elena Letuchaya, Natasha Koroleva, Olesya Sudzilovskaya, Natalia Bardo, Yulianna Karaulova, Liza Arzamasova, Dasha Gauser, Ekaterina Vulichev Zoya Berber, Milana Koroleva, Daria Klyukina.
The stars helped TSUM visitors to plunge into the world of fragrances: they talked about their favorite compositions, acted as experts and shared secrets when choosing a perfume.
Celebrities faced a difficult choice: to determine their top 5 works by Pierre Montale. Almost no one was able to limit themselves to this figure, choosing seven or more compositions from more than a hundred fragrances of the Perfume House. During celebrities evenings, they also created their own combinations from various compositions. Numerous guests of the corner asked star experts for their preferences and followed their example when choosing the perfect perfume.