A person learns most of the information about the world (about 85%) through sight. At the same time, do not forget about the sense of smell, because smells have an effect on the psyche. A person receives about 2% of information about the environment in this way.
Sexual sphere
Smells play an important role in sexual relations. Until puberty, boys and girls usually prefer sweet aromas, but tastes change over time. For the mature, floral and musky scents are the most enjoyable. This change in taste occurs in most people. Musky and floral scents have a lot in common with the scent of pheromones that humans produce. It is they who contribute to the rapprochement of the opposite sex. First of all, they have an effect on the vomeronasal organ located in the nose, and then on the work of other body functions.
H. G. Wells, being far from the most handsome man of his time, was not deprived of the attention of the opposite sex. As the reason for such popularity, one of the women in love with him did not hesitate to name the fact that the writer smells of honey. And the great commander Napoleon Bonaparte simply adored the natural smell of the body of his chosen one (Josephine), therefore, returning from his campaigns, he asked her to stop washing.
Aromatherapy
Essential oils not only smell good, but also promote health. Since ancient times, people began to actively experiment with smells, and this direction was called aromatherapy.
Essential oils are used in concentrated or diluted form. Moreover, they are applied directly to the skin or hair, used as a room fragrance. Essential oils have two main functions:
Calming. Certain aromas have a positive effect on our body, allowing you to relax and relieve fatigue as much as possible;
Therapeutic. Such substances act as natural antibiotics and fungicides. For each specific case, certain combinations are selected. For example, if you have insomnia, lemon balm, basil, or orange oils are ideal.
Buy impulse
An ordinary visitor of supermarkets and specialty stores cannot even imagine that smells control his consciousness at this moment. This applies to aromas of perfumes, cigarettes, ordinary food products. This principle is used in the work of such outlets. Scientifically proven the fact that scents affect our consciousness, American psychiatrist Alan Hirsch.
Testing his guesses in practice, the scientist distributed the created essence to some departments of the stores and found that thanks to this he was able to seriously increase the interest of buyers in the products sold. As practice shows, for grocery stores the aroma of fresh cucumber is the most effective, in boutiques selling clothes - mint, lavender. If we are talking about points of sale of leather products, the smell must match, especially if the assortment also includes leatherette products. According to experts, it is possible to increase the number of car sales (up to 15%) if special fragrances are used in vehicles.
Labor productivity
The famous perfumer Heinrich Brocard, who lived back in the 19th century, was convinced that the smell in a room had a significant impact on efficiency. He was convinced that if the workshops smelled of wisteria and levkoy, and not stench, the productivity of the workers would increase dramatically.
An interesting experiment, which was carried out in 1983 in the control room of the Boryspil airport, proved that pleasant smells can really have a positive effect. The efficiency of dispatchers has improved, which is described in detail in the book "In the world of smells and sounds" by Sergei Ryazantsev.
Serious about choosing fragrances at the workplace in the land of the rising sun. Most of the companies here, through the air conditioning system according to the developed schedule, launch special mixtures of aromas. As practice has shown, the probability of errors while working in such offices decreased by 20%, and productivity increased by 1.5 times.
