Every week, Anna Dycheva-Smirnova, executive director of Reed Exhibitions and organizer of the InterCHARM beauty exhibition, monitors beauty novelties and talks about the best ones for Flacon Magazine.
Astrological Candles Birthdate Co
Birthdate Co offers customized candles. A collection of 365 fragrances. Yes, a candle for every day of the year. Brand creator Ajay Mehta explains that he was motivated by the desire to offer his customers something as calming as possible. Astrologers advised Mehta. They determined which elements, flowers, plants and oils should correspond to a specific date - all in order to keep the buyer happy and calm.
Meet the new Singaporean brand Heure. Its flagship product is an ageless serum, a serum that will make your skin ageless (or literally "timeless"). It took over ten years to develop the product. It is based on a patented transdermal ingredient delivery system - a kind of dermal drone that seeks out collagen and elastin and releases a peptide cocktail exactly where it is needed. According to the company's managing director Han Lim, the serum improves skin hydration by 680%, reduces wrinkles by 320% and increases skin elasticity by 160% (clinical studies). The serum costs $ 142. In addition to the serum, the brand has a sheet mask, booster, eye remedy, night and day creams.
Anti Aging Serum, Heure
Inclusive cosmetics August Rose
The founder of the brand, Roosevelt Augustine, is young and very inspired by the ideas of freedom and inclusiveness. One day, he decided to shape these ideas and express them with cosmetics made from extremely “safe” ingredients. There are currently four products in the August Rose line: Detox charcoal soap, Total Nournish body cleanser, Evolve aroma (essential oils of green tea, jasmine, vanilla) and Completion aroma (essential oils of bergamot, vanilla, myrrh, vetiver, oil coconut). The brand is positioned as unisex.
It's hard to imagine, but UVé was invented by two men from the technological world. One worked for Xerox for over 15 years, the other was a client of the company. The basis of the brand is sponges and brushes. The antibacterial effect of the latter, according to the inventors, is created by the copper elements, while copper has known antibacterial properties. According to the manufacturer, the brushes "repel" 99% of bacteria.
There is also a brush sterilization system. UVé claims to be the first such system for home use. The device cleans and sterilizes the brushes even between the fibers. Sterilizer - from $ 69 to $ 99. A set of 11 brushes, two sponges and a cosmetic bag will cost $ 72.99.
UVé antimicrobial brushes and sponges
Physical exercise cosmetics, Herb + Flora
I am sure that a huge number of people started the new year with a promise to themselves that they will regularly go in for sports. Looking for an excuse to jump off? I have it. Meet the first cosmetic brand with a unique complex of active ingredients that simulates the effects of physical activity on the skin. The idea is based on research by Dr. Tarnopolsky in the field of autophagy and mitochondrial health, which he conducted for 30 years. An experiment was carried out: people over 65 began to ride a bike twice a week for half an hour, and after three months of training, their skin began to resemble the skin of 40-year-olds. The doctor and his team of researchers have shown that exercise accelerates the mechanism of natural autophagy, when cells recycle their own waste into fresh, energy-boosting amino acids.