We asked the chief makeup artist of the Make Up For Ever brand in Russia to put all kinds of makeup artists on the shelves of the palaces of mind. We started with those who are often in sight.
Make-up artist make-up artist strife. Sometimes it feels like an endless war of taste: a bridal makeup artist is unlikely to ever embrace the ugly beauty aesthetic, and a fashion makeup artist cannot be persuaded to use baking.
They study in different schools, watch different content, use different cosmetics and techniques.
And if at first the young master tries to cover all areas - from working with clients to bloody makeup, then preferences are formed with experience and an understanding comes that it is better to be a more narrow-profile, but classy master.
In addition, all Western gurus and representatives of talent agencies strongly urge that you should not be scattered. The portfolio should be logical and complex - even with a fleeting first glance, create the right impression, understanding of your aesthetics.
Let's figure out how make-up artists really differ and what are the specifics of their work.
Subspecies # 1
Ambassador, he is the national or the main makeup artist of the brand
Such guys are bound by a contract with the brand and are its official representatives, their duties include advertising and promoting their favorite brand and using it in their work (sometimes only it, but it all depends on the terms of the contract). This person should fully reflect the character and style of the brand: appearance, style, manner of communication, age, and sometimes gender are of great importance.
Work specifics
In the work of the chief makeup artist, there are many opportunities and at the same time limitations. The brand helps the master to develop and become recognizable, promoting it at master classes, PR events, shootings for the brand and magazines, in working with the stars. There is a lot of publicity in the life of a chief makeup artist, so stage or camera fear can be a big problem.
At the same time, this position often combines less creative responsibilities: conducting trainings for internal staff and retailers, translating materials into Russian, frequent business trips to other cities, commenting on magazines, keeping records and budgets, participating in direct sales to clients. days, help in forcasting new products, etc. So be prepared for office work.
Case
If you see a case neatly filled with jars suspiciously similar to each other with the same logo, you are in front of an ambassador or chief makeup artist of the brand.
And since the product needs to be shown in a beautiful and pristine packaging, the make-up artist should treat it with trepidation and cannot dismember on pallets or decant into a lighter package, no matter how he (and his back) sometimes wants.
Challenge
The main challenge for a make-up artist, perhaps, is precisely the limitation of the case to one brand. But here, too, there is space for creativity: to achieve the desired effect with the help of existing products, their non-standard use and different mixes.
Dress code
At official events, the makeup artist must adhere to the brand's dress code, it can be of different severity and color, sometimes it includes certain elements in clothes (for example, the official dress code of YSL is a black leather jacket). Most professional cosmetic brands are associated with a black total look, but this is not always the case.
Training
Often, the chief makeup artist grows out of the brand's team of consultants. The brand regularly trains its makeup artists, instilling in them the makeup techniques and aesthetics that are characteristic of this particular brand. This is how the makeup artist becomes the bearer of the brand's DNA. Sometimes the main makeup artist comes from outside, and then he even has to retrain new techniques in order to match the style and requirements of the brand. In addition, foreign brands, on average, once a year organize international trainings for the entire global team.
Way
The top makeup artist can be a distinguished member of the brand's advisory team or an outside artist. They are looking for a new staff all over the market: among competitors, in agencies, among freelancers, among graduates of makeup schools. Of course, it is usually more profitable for a brand to take a makeup artist with an already established reputation and audience.
However, the position of the main makeup artist is the limit of development in the brand. There is nowhere to grow further, only to develop in an international team. For example, some brands provide an opportunity to work on advertising campaigns, at fashion weeks and directly on product development.
A few cool ambassadors to follow on social media:
Anton Zimin - the face, symbol and good mood of M A C in Russia and the CIS
Kirill Shabalin - national YSL makeup artist in Russia, or a man in a leather jacket
Nika Kislyak is the VERA BEAUTY ambassador and the person who created the most fashionable palette of eyeshadows of the summer 2020
Nastya Kirillova - beauty and smile of Giorgio Armani
Katya Ponomareva - national makeup artist and the biggest expert on Lancôme]>
