The large-scale "Sports Marathon" organized by the international sports school I Love Supersport for Rosatom in honor of the 75th anniversary of the nuclear industry has come to an end.
The project lasted 11 months. To participate in the marathon, employees registered on a special website, after which they practiced their favorite sports and recorded their results in their personal account. Cyclic sports where distance is measured: walking, running, swimming, cycling, skiing.
As a result, a year-long sports festival was held for more than 5,000 employees from Rosatom corporation: they implemented 761,815 km of physical activity, participated in 10 major sports events throughout the year, incl. a large-scale online race of nuclear cities in honor of the industry's anniversary.
Events in which Rosatom eventually took part included: the Champions League sports battle, the Grom Relay relay in Sochi, the Moscow half marathon, the Moscow marathon, a four-week course of healthy habits Health Challenge, etc. Every day, employees were connected to online yoga trainings, Pilates, cycling, etc. On August 1, in Kaliningrad, triathlon at a distance of 113 km (semi-iron) and sprint were held, for the Rosatom Triathlon Club team these competitions became the first corporate start.
To motivate the program, 6 levels of achievement were set: to move to a new employee, it was necessary to gain a certain number of kilometers. Upon reaching the title of "Champion" (maximum level), it had to be kept until the end of the project, maintaining the activity level of 168 km per month (6 km per day or 42 km per week). 246 Rosatom employees scored more than 800 km and won the title of "Champion"!
Natalia Vorobyova, head of corporate programs at I Love Supersport, says: “In a pandemic, for companies, team building and increasing its involvement have become the most urgent tasks. Many clients use corporate sports to solve the issues of employee retention and motivation. We see growing interest in our sports programs with game mechanics, where employees compete with themselves and motivate with each other."
Alexey Tirskiy, Head of Corporate Sports Development Projects at ROSATOM, adds: “In 2021, Rosatom continues to cooperate with I Love Supersport: the project“Healthy Lifestyle Ambassadors”has now been launched. Participants are those who want to promote sports, who lead a healthy lifestyle and are ready to share their experience, motivate and inspire others within the company. Healthy lifestyles mentors will undergo training and then involve colleagues in sports”.
More than 200 employees are trained to become ambassadors. The top ten in August will go on a trip to Elbrus
Photo Unsplash
