The users of the FaceApp mobile application massively applied the “femininity” filter to their photos. They shared their terrible result on Facebook and Twitter.
As part of the flash mob, which was called #femininity until the end, the girls several times "ran" their selfies through the specified filter until it ceases to "distinguish" their faces. After applying several layers of the same effect to the picture, the features of the user captured on it blurred, and she turned into a "character from a horror movie."
The author of the idea and the first to use the filter was the artist Zoya Falkova. Soon her post went viral, and the girls who followed her example discussed the result on the network. “Now we know what“femininity”is”, “With every new attempt it becomes more alarming and alarming …”, “Have you noticed how everyone turns into blondes? And as the neckline of the T-shirt deepens … "," It looks pretty creepy "," How disgusting, this is how the world perceives the ideal appearance "," From a certain moment it becomes like some kind of bloodthirsty siren, "they said.
Earlier in June, celebrities launched another flash mob: they started posting photos without Photoshop on social media. So, the flaws of her body in open clothes were demonstrated by the rapper Cardi B, TV presenter Stacy Solomon, singer Demi Lovato, TV star Ashley James and others.