In the 21st century, people have an extremely reverent attitude towards their own health: some prefer to read the composition of the product twice, look at the reviews, and see the recommendation of a specialist about the manufacturer from above. Literally in the last century, reflections were focused on the effectiveness of the product, and the ancestors of today's marketers easily lured customers into a fashionable novelty. Rambler tells how one of such innovations with a radioactive filling was able to conquer women with its properties.
In the 1920s and 1930s, goods with radioactive elements were on a wave of popularity. So, taking advantage of the situation, the brand of corresponding cosmetics Tho-Radia, which appeared in 1932, took off.
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The discovery of radium took place in 1898 by Pierre and Marie Curie; for a long time no one knew about the negative effect of the element on the body. In the 1920s, it was believed that the substance has anti-aging properties, which is why it was added to chocolate, toothpaste, cigarettes and even condoms.
The French brand has become the most popular manufacturer of radioactive cosmetics. 100 grams of Tho-Radia cream included 0.5 grams of thorium chloride and 0.25 milligrams of radium bromide. The attractiveness of the company's products was guaranteed by the name of Dr. Alfred Curie, who worked for the brand. His name was used on advertising posters of the brand, which immediately sent customers to the famous pioneers of radium.
The company successfully traded in radioactive goods until November 9, 1937, when the French authorities passed an amendment to the poison trade law, to which thorium and radium were equated. Tho-Radia reacted immediately, removing all prohibited elements from the list of products, and the name remained until 1962.
