The popular lingerie brand Savage x Fenty, which belongs to the singer Rihanna, has invited black women, breast cancer survivors, to participate in an advertising campaign. The photos posted on Instagram were noticed in the Daily Mail.
According to the material, Cayatanit, Ericka and Nykia, who are in remission, were posed in monochromatic gray and pink brand kits bearing the name Savage x Fenty. At the same time, the photographer captured one of the models without a bra. In the frame, she demonstrates the scars after surgery to remove the mammary gland.
It is noted that the photo session was held as part of the Breast Cancer Awareness month. The shooting participants shared their stories of cancer detection and subsequent treatment.
In addition, Savage x Fenty is donating $ 250,000 to the Clara Lionel Foundation, which sponsors cancer research. The organization was founded by Rihanna herself in 2012.
Netizens praised the models in the comments under the posted footage for their bravery and admired the women’s appearance. “Now I am fighting breast cancer, and I love looking at women who have won this fight”, “I love this brand! Thank you, Rihanna”,“I love it - it's very beautiful”,“Beautiful, strong and vulnerable at the same time,”they said.
Earlier in October, a full-length fashion model in an ad for Rihanna's lingerie brand delighted shoppers. One of the brand's clients posted a screenshot from the website showing a plump black man with several tattoos. It was later revealed that the man in the picture is called Stephen. The buyers thanked the pop singer for promoting the idea of body positivity.