On September 10, the world will celebrate the International Day of Beauty. "Vecherka" invites you to remember how fashion for appearance has changed since the last century.
Women: to the grunge from the chrysalis
At the beginning of the twentieth century, the focus was on pale, languid girls who were on the verge of fainting. In the 1920s, the emphasis shifted to large eyes and a slender nose. This ideal gradually transformed into an insanely feminine beauty.
Since the 1950s, sexuality has come to the fore. And ten years later, the upturned nose, children's eyes and a slightly rounded face were considered the standard. Since the 1990s, the athletic body has given way to grunge. An example is the model Kate Moss. Thinness was replaced by the curvaceous forms of Monica Bellucci and Penelope Cruz, and later - "glamorous blondes" with unnaturally large lips and self-tanning. Now the trend can be called the hypertrophied figure of Kim Kardashian with large hips and breasts.
“Today women strive for eternal youth,” says plastic surgeon Sergei Petrin. “They are more likely to perform surgeries to correct signs of aging.
Men: athlete or intellectual
The century was opened by bodybuilders with a mountain of muscles and strong-willed chins, but after 20 years everyone was crazy about silent film actors with dreamy eyes and elegant features. In the 1950s, things were the same as for women: men with full lips and languid eyes, a kind of "bad guys", are in fashion.
In the next 30 years, the faces of men were left alone, but high demands appeared on the body: it should again be embossed, with broad shoulders. In the 1990s, a complete transformation takes place again, and rockers with deliberate negligence in appearance become sex symbols. Gradually they were replaced by "heroes": broad shoulders, beard and mustache.
“Men also strive to make their appearance better,” added Sergei Petrin. - Blepharoplasty is now in the top of operations, which helps to get rid of the hanging eyelid and bags under the eyes and open the look.
Lady, you have fluff on your forehead
Not always the generally accepted standards of beauty have become chiseled figures, thin noses and large eyes. In the ancient and Middle Ages, norms of attractiveness might intimidate the modern generation.
It was considered the main "trick" of the Maya Indians. Moreover, often parents deliberately provoked it in their children by tying a resin ball in such a way that the kids would unconsciously squint their eyes.
Medieval ladies believed that the larger the forehead, the more beautiful they are. So they shaved off their eyebrows and forehead hair. Sometimes eyelashes were removed.
In ancient Greece, eyebrow hairs were not plucked in principle. On the contrary, beautiful aristocratic women drew a monobrow for themselves with coals and glued bird fluff on the bridge of their nose. At that time it was considered a sign of nobility and high status.
Yuri Inshakov, plastic surgeon:
- Nowadays girls rarely come with photographs of the standards of the past centuries. Fashion is dictated by social networks and the stage - that's where all the trends come from. In Russia, with the advent of plastic surgery, people changed their appearance as best they could. Now they have become more moderate in desires.
Blush vs red lipstick
It's not just the standards of body shape and facial features that have changed over time. Makeup has also undergone a number of transformations.
Fashion is cyclical, and makeup trends are constantly returning to us from the past, the metropolitan stylist and make-up artist Anna Lokhno is sure.
- At the beginning of the century, girls did not paint their eyes and lips. They tried to maintain pallor with a gentle blush on their cheeks, considering this a sign of aristocracy, - said Anna. - There was no bright makeup then, the cosmetic industry was just beginning to develop.
With the advent of black and white films, cosmetics appeared on the faces of girls.At first, she was limited to mascara, a thick layer applied to the eyelashes.
Only in the late 1920s, makeup ceased to be something forbidden, and girls began to brightly paint their eyes, highlight their eyebrows and lips.
- With each subsequent decade, the industry has expanded and improved. The shadows were given a variety of colors, and the blush became brighter, the expert added.
In the 50s, the beautiful half of humanity actively followed the advice of makeup artists. They recommended arrows, fluffy lashes, an even tone, and accentuated brows.
The 60s can be called a real explosion. In addition to colored eyeshadows, false eyelashes came into use, which were glued even to the lower eyelid. However, the lips remained neutral. About ten years later, a bronzer appeared in cosmetic bags - a powder with a tanning effect, and pale skin faded into the background.
- Now, as well as a hundred years ago, “makeup without makeup” and natural beauty are in vogue. Although in social networks, brightness still dominates, - concluded Anna Lokhno.
By the way, in the 1700s in Pennsylvania (USA), any man could file for divorce if he saw that his wife was wearing lipstick. And in the 1960s, Michigan girls did not have the right to have their hair cut in the salon without the official permission of their spouse.