Tom Ford Saves The Ocean. He Will Give A Million Dollars To Anyone Who Finds A Replacement For Plastic

Tom Ford Saves The Ocean. He Will Give A Million Dollars To Anyone Who Finds A Replacement For Plastic
Tom Ford Saves The Ocean. He Will Give A Million Dollars To Anyone Who Finds A Replacement For Plastic

Video: Tom Ford Saves The Ocean. He Will Give A Million Dollars To Anyone Who Finds A Replacement For Plastic

Video: TOM FORD Plastic Innovation Prize 2022, November
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Tom Ford recalls the danger in which the whole world finds itself. Ocean pollution is a problem that really affects everyone. It is estimated that by 2050 the amount of plastic in the oceans will be greater than the number of fish that live there. The designer worries about the future of the planet not only in words. He unveiled the first watch made from recycled ocean plastic and also launched the Tom Ford Plastic Innovation Prize with a very tempting reward. Anyone who can find a decent alternative to polyethylene will receive a million dollars from the designer. For the first time, Tom seriously thought about this problem five years ago, when he heard a speech about the dangers of using plastic straws on TV. The designer competition will also last for five years: the finished product should be on the market by 2025, and the name of the winner will be announced in 2022. The fashion designer has ambitious plans: he expects to introduce the replacement of polyethylene bags into use not only in the fashion industry, but also everywhere. "Anything you buy is now packed in disposable plastic. There is no end or edge to it. You just think about it and you start seeing plastic everywhere," says Tom. While this project is just starting, the designer intends to establish the production of his watches from oceanic plastic. The production of each model will save the ocean from 35 plastic bottles, and 1000 copies of the watch will reduce waste in the water by 222 kilograms. View this post on Instagram Post by TOM FORD (@tomford)

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