The Flow Of Clients To Beauty Salons Increased During The Coronavirus Pandemic

The Flow Of Clients To Beauty Salons Increased During The Coronavirus Pandemic
The Flow Of Clients To Beauty Salons Increased During The Coronavirus Pandemic

Video: The Flow Of Clients To Beauty Salons Increased During The Coronavirus Pandemic

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Russian cosmetologists announced an increased flow of clients during the coronavirus pandemic, RIA Novosti reports. Experts believe that more and more Russians come to the procedures to keep their jobs. "Often this is subconsciously connected with the need to protect yourself from being fired … The way you look, your face is an indicator of your success: to be successful, you need to look good," said Ilya, head physician and owner of the Kosmos clinic in St. Petersburg Bendlin. According to him, now, when everything - from work to communicating with family - takes place online, "only a face can demonstrate your youth, beauty and energy." It is noted that against the background of the pandemic, the demand for "beauty injections" has increased and the average age of patients has decreased. First of all, this is due to the improvement of technologies and the improvement of the quality characteristics of photo and video cameras on gadgets, says Bendlin. He explained that "this leads to an improvement in the transmitted 'picture', in which the smallest wrinkles from facial expressions are visible even in 23-year-old patients, not to mention an older age." So, including due to the expansion of the age group of patients, the demand for botox increased in the Bendlin clinic by 20-25% compared to 2019, the cosmetologist said. He added that more and more often they come to the first appointment with a cosmetologist for botox.

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